When Steve Schwartz began his journey of extensive study in preventative medicine at the Ayurvedic Institute in New Mexico. Since then, Art of Tea has become a leading purveyor of organic and specialty teas. Each year Steve travels extensively, returning with rare and unique teas from around the world.
Steve Schwartz is known by many authoritative figures in the tea industry as a Master Tea Blender. He has blended award-winning teas under our Art of Tea brand and his blends have won awards offered under our private label program for tea companies around the world. His drive and passion for expanding people’s knowledge and history of tea is captivating. Steve has lectured sold out tea blending classes for World Tea Conventions and frequently travels to offer educational programs on tea and tea blending.
We talked about
- Why would high performers like Kevin Rose and Tim Ferriss be interested in scouring all over the world for the best tea?
- How to unlock your full power and potential through the wisdom of thousands of years of native botanical use
- How to use tea and other botanicals to create an experience that rivals psychedelics (without the potential downside)
- Why silicon valley favors the elevated state of “Tea Mind” for productivity.
- How samurai warriors use tea ceremonies to win battles.
- How a 2% shift can make a huge impact in the lives of others.
- How to create a rockstar team that supports you (to stay in your zone of genius)
- How to 10x your flow of abundance through a simple mindset shift
- The one discipline necessary to lift yourself from your darkest times.
- The 3 morning-rituals that give him the deepest flow
- How to harness your darkest moments into a powerful force for creation
- How the alchemy of tea can unlock your gratitude, mindfulness, and purpose.
- How to make a global impact with your mission through storytelling.
- Tea Quiz
- Go Giver By John David Mann
- Think and Grow Rich By Napoleon Hill
- Pirkei Avot – Lessons of the Fathers
- Yoga Sutras of Patanjali
- The Doctor From India
Wisdom QuotesI had to share this because not just the taste effect, but the biological and the alchemistic effect that was happening as I was consuming this product, I needed to figure out a way to share this with the world on a deeper level. Click To Tweet You're able to get the polyphenols, the flavonoids, the catechins, all the other elements in a much on a much richer level as well when you're consuming a whole leaf. So for me, happiness. My mental state was more active. My, my, thyroid… Click To Tweet Very much along the lines of what Ram Dass from his book Be Here Now, once you open up that door, you have the power and the potential and the possibility to continue to tap into that door. It's going to take a little bit more effort, but… Click To Tweet And I believe that wholeheartedly like you put yourself into a scenario where you're giving wholeheartedly. You just keep showing up and you keep giving and loving and then the abundance will come your way. It just will, you will attract… Click To Tweet In order for you to recognize a dark time, there has to be some light, right? So if you're an extremely dark room, a dark universe, the only way that you know, that there's dark is because the light helps to contrast that darkness. And in… Click To Tweet Take care of someone else that is a worse state you are in. Try to find someone or an organization that could utilize your time and your energy and your love and your support. And it will lift you. I think even more significantly than the… Click To Tweet My impact really is tea because regardless of age, gender, religion, demographics, geographic location, and the philosophy in life, tea can really help multiple people. And I want to impact as many lives as I can through tea. Click To Tweet You gotta, churn, you gotta grind and get up. And it's not about motivation. It really is about the discipline of creating the impact that will create the motivation. Most people think 'when I'm motivated, then I'm going to have the… Click To Tweet First thing I do before I get out of bed, or when I get out of bed, as I put my right foot down on the floor, And I'm symbolically sending a message to myself that I'm getting off on the right foot. I believe that morning, ritual of how… Click To Tweet What is karma? How we think today and how we act today impacts how we think and how we act tomorrow. Click To Tweet Confucius says self-mastery, family, country, world. How you behave in your thought process, your words, your action ripples out, intergenerationally If you really think about it. Click To Tweet If we face the dark side, you don't need to take that Jedi Knight sword and try to freaking crush it, just watch it. You welcome it, and you watch it and you let it flower. And then you let it die without trying to control it without… Click To Tweet if you don't have the right teacher it can take you down. It can take you down, but that shouldn't scare you. Just keep asking for guidance and keep asking for the teacher. And then the teacher will appear. Click To Tweet Simple as a blade of grass, putting your right foot on the floor, taking tea in the morning, doing your journal entry before you go to bed. There are very simple things that we could be doing that can have a rich and meaningful impact on… Click To Tweet Storytelling is part of what makes us human. It's the ability to take someone on a journey with you. Click To Tweet I don't know how much longer I'm going to be on this planet. I hope I'm on this planet for a long time. And I just feel like if I can continue just to show up and be as authentic as possible, then I'm doing the right thing. Click To Tweet Having the right team can allow you to shine to the best of your ability. And they say right seats the right bus, right person, right seat. And when you find the right people on your team where they're showing up, it'd be and, they want… Click To Tweet Every time I talk, whether I'm on stage or I'm giving a lecture at a university or I'm doing a podcast, I really just try to hone in on one person. So now I'm speaking to you and my intention is that as I'm speaking to you, so if your… Click To Tweet I feel the limitation of time and I don't, I'm running out of time and I just, I need to speak as much truth as I can and, show up for people in this world that really need it. Click To Tweet As far as I know, I'm super healthy, but. I don't know how long I'm going to be in this planet. And I just, I have to have that impact. I have to be able to do whatever I can, whatever I've learned through the different teachers, through… Click To Tweet So I actually think people are more addicted to the crash of coffee than they are the rush of coffee and tea Click To Tweet I can drink a shits on a coffee and feel jittery, but mentally foggy with tea, I can just sip on tea all day and feel super present without that crash. Click To Tweet The 2% tea can impact the overall flavor of 98% water. Just imagine what little impact you can have on someone's life on a daily basis. Click To Tweet I've found that mindset and tenacity and hunger and drive are way more important to me that than a strong resume of, deep, rich experience in tea Click To Tweet When I talk to high executives and CEOs, dealing with those keepers of knowledge with a bad attitude is probably one of the most challenging things within most organizations. Click To Tweet
Transcript by AI
Bringing Rituals, Benefits, And Impact Through Tea
Welcome to Nobel warrior. If you're looking for practical advice to increase your fulfillment and impact you came to the right place. My name is see Caitlin and I talked to Visioneers about their hero's journey, specifically about mindset, mental models, actionable tactics. So then you can go out and navigate yours.
[00:00:19] Now, if you have any friends who could use some of these clarity and insights, Please share this with them on social media. My next guest is a master tea, blender. He's the founder of the art of tea. He has crafted custom blends and tee programs for the likes of Google Bureau, Wayne and Slack. Whether you drink tea or not, this man's unusual journey with tea, allow him to tap into 10 X, the abundance and fulfillment.
[00:00:48] You don't want to miss that. And here are a few things that we've talked about. Why would high performers like Kevin Rose and Tim Ferris be interested in scouring all over the world for the best tea. How to use tea and other botanicals to create an experience that rivals psychedelics without the potential downside.
[00:01:08] Why Silicon Valley favors the elevated state of team mind for productivity, how a 2% shift can make a huge impact in the lives of others. How to create a rock star team that supports you to stay in your zone of genius. How to 10 X your flow of abundance, do a simple mindset shift.
[00:01:31] The one discipline necessary to lift yourself from your darkest times, how to harness your darkest moments into a powerful force for creation. Please enjoy my conversation with Steve shorts from the art of tea.
[00:01:47] Steve: [00:01:47] It's an honor to be here. Thank you so much for having
[00:01:49] CK: [00:01:49] me. Thank you so much for being here, my friend. So you been going to different places, all the moral of the world, Asia, India, Africa, and the middle East to broaden your knowledge around tea. So if you can recall back what is the most unusual place, the most unexpected place where you found amazing tea.
[00:02:11]Steve: [00:02:11] I'd say in Lao Laos. So I was exploring the golden triangle.
[00:02:19] And I went into this little French bakery and The woman that had this French bakery had these tea leaves that was wrapped almost like a Sage stick or it was like wrapped in string. And so that's what I thought it was going to be. I, that it was like a smudge of some kind, but it was actually tea leaves, newer to break it off.
[00:02:42] So those tea aficionados might liken it to be like a poor to chow or like a, like a. Disc, it wasn't quite like that. It was literally Tilly's compressed together and enhance zone. So I tried it or shopping was, blown away. I've never had tea like this before. And, I asked her, where did you get this?
[00:03:02] She said, Oh, some some farmers that are, out in the fields. And I said, where. That way why? And I'm like, I need to find this is, incredible. So I literally got on my moped and I just started going out into the direction carrying this thing. And at that point I didn't really know what tea bushes necessarily looked like.
[00:03:32] I knew a lot about botanicals and herbs and which I'm sure we'll dive into, but I just, I had I had to find this because the, not just the taste effect, but the the biological and the alchemistic effect that was happening as I was consuming this product, a I, needed to figure out a way to share this with the world on a deeper level.
[00:03:56] CK: [00:03:56] you mind going into the subjective experience? What does that, if he's the logical effect, what was that? Yeah, that would be really great.
[00:04:04] Steve: [00:04:04] Yeah, totally. First of all when, most people think of Tea they may be thinking of one of two things they may be thinkingt tea is disgusting. It's in some sort of bag.
[00:04:15] That's been sitting on a supermarket shelf for a long period of time, and I need to add milk. I need that, honey. I need to add sugar in order to get some sort of product experience. That's going to be somewhat tangible. And you might get a little bit of a rush, but man, I'm a coffee drinker. I didn't know that this is going to.
[00:04:33] Impact me. And the other is some really far out distance thing that in other cultures, not necessarily my culture, that that is appreciated. And so this far off tangible untangible thing, how could we somehow make it more, more tangible and so consuming this chameleon and the nieces that we now know of his tea and, we can get more into the backstory of what is tea And really enjoying a true Tea In its purest state, the whole leaf state was, mindblowing because it wasn't cut and sifted and separated out into a teabag. This was the freshest leaves possible. And consuming that. How can I like it? And it's if you have ever grown or picked a fresh Apple or harvested your own carrots, the taste profile from being freshly drawn from a living organism or from the earth, it's you taste the energetic proponents on such a deeper level.
[00:05:47] And there's also. You're able to get the polyphenols, the flavonoids, the catechins, all the other elements in a much on a much richer level as well when you're consuming a whole leaf. So for me, happiness. My mental state was more active. My, my, thyroid my which governs metabolism and governs immunity was more active and I just felt everything super engaged.
[00:06:18] And, so this was really, I'd say my first true, authentic tea experience.
[00:06:23] CK: [00:06:23] So that actually almost sounds like a spiritual awakening moment. You had, everything was more higher vibration. You feel more alive, you feel more engaged. I don't want to put words in your mouth, but that's what it sounds.
[00:06:38] Steve: [00:06:38] So how did it get to Laos? So my, background's in Ayurveda and I got into Ayurveda because When I was 19 years old, my mom was diagnosed with cancer and we were just unconventional medicine. The whole time we went from one doctor to the next doctor and there's nothing wrong with conventional medicine.
[00:07:04] It just, it really didn't work for our family. So she ended up passing away. And at that point, I'd say it was my, if you want to call it awakening it's wow, this is powerful. I literally felt her spirit leave. And I wanted to study medicine, but I also wanted to understand cancer better.
[00:07:32] And I realized that I didn't want to stick needles in people. Not that there's anything wrong with acupuncture and they didn't want to be a traditional medical doctor and didn't want to be an archeologist or an, a massage therapist. And I go see all of them for different for depending on what's going on.
[00:07:49] But so I, just realized cannabis has been around for thousands of years. We only just recently. Created this concept that we know of as cancer labeled it as cancer. So I started to look into old texts into old books and, soon found this philosophy of medicine called Ayurveda And this is about 25 years ago and really fell in love with the alchemy of, this practice, which incorporated diet neurobiology, and lifestyle and wellness went to the school in New Mexico and fell in love with the place.
[00:08:29] And became the only student advanced enough to work with the masters at my school and how to blend and source within the pharmacy. And this is before the internet really took off. So we were looking at old Indian phonebooks and faxing people overseas. And so we were bringing these raw material dried.Botanicals and we blend it for patients and send them off on their way. But that room was a sacred space. And I remember calling on one of our vendors and I, needed to order some Gingko and he said, sir, would you like Gingko on an Eastern slope or a Western slope next to a river and being a young cocky early 20 year old was like, dude, it doesn't matter.
[00:09:16] I'd seen an order of Ginko. And he said, no, sir, I'm sorry. It does matter. And you need to come here yourself and experience it. Wow. So I was intrigued, I say to my money, I worked four different jobs from cleaning houses to waiting tables, to working at the pharmacy and in school full-time and I got a backpack.
[00:09:40] And started traveling around the world to find the best teas and botanicals possible. So I started meeting with these different farmers, so really didn't know that much about tea. Yeah.
[00:09:50] CK: [00:09:50] So pause for a moment. I want to do a quick recap before you go on and share more adventures with us. Okay. So you were inspired.
[00:09:58] By your mom's illness as in, Hey, there's something I want, to solve cancer. You started looking around you, knew what you didn't like. You didn't want it to cut people open and put needles in them. So you started looking for some other ways and you found this, or you Veda discipline.
[00:10:17] And you also recognize there are some competencies that you have that you develop competencies and you're like, Hey, I'm actually, I could be really good at this. So you continue down that path as you discover your own dharmic path. Is that an accurate reflection of what you said.
[00:10:37] Steve: [00:10:37] Yeah, I'd say so. So I think we all have super powers we all have, certain powers and certain abilities and I think part of it was just diving into the alchemy. Of blending. That was a big thing for me. Like how is it that you can take one herb and another herb blend them together? And it's not that one plus one equals two, but one plus one can equal four or six.
[00:11:05] So they multiply now on its own within its dry state. These two botanicals, you can just put them in a bowl and they don't do anything. But somehow the. Context of how the body is able to digest the different botanicals. Your body then becomes a machine that's able to process and heal and, elevate the the source of those botanicals.
[00:11:32] So it's sorta like you need to tap into your. Email in order for you to tap in your email, you need to type in a password. And that is unique depending on capitals and number sequences, but you cannot access your email unless you type in the password. Exactly how it's meant to be typed in. So herbs and botanicals are very much the same way.
[00:11:56] CK: [00:11:56] So actually I'm very curious about this. I personally haven't tapped into the being my potential. Haven't been unlocked through the power and the combination of there's these alchemy of that, that you've spoken of. So for someone who is interested, I do want to learn about it. I'm curious, right.
[00:12:15] Especially for someone like you. Whose study lifetimes and years to study this, what would you say to someone who is curious like, Oh, what is that to have my potential meaning unlocked by this unique blend of botanicals and herbs and teas and so forth.
[00:12:34] Steve: [00:12:34] So what's amazing is in many cultures around the world where you have these native tribes that are living within the natural atmosphere, so to speak they're able to through, through knowledge and wisdom they're able to know which plants are known to help with certain ailments.
[00:12:58] And not only do they know one, you can, you could say it's maybe through trial and error. Or maybe it's because it's been passed down from generation to generation. And how is it that one botanical, the leaf could be healing for one part of the body while the root to the same plant. It could be absolute poisonous for, or absolute poison for another part of the body.
[00:13:23] So there's an intuition that can develop through one being aware of your natural habitat. All right. Steve. So you tell me that I need to one be more aware of my natural habitat and I could be living in a very metropolitan area. How do I know that there's healing botanicals in, in healing herbs around me?
[00:13:46] So there's a story of a master and a student, and the master says, you're now ready for your final exam. I want you to go within a one mile radius, and I want you to find me a single botanical that does not have medicinal properties behind it. The students excited goes out, comes back 24 hours later sobbing.
[00:14:10] This is master I, failed. I could not find a single botanical that did not have medicinal properties behind it. And the master looks up and smiles and says, no, in fact you've passed. So every flower, every leaf, every botanical has the power and the potential of having. Medicinal properties. In fact, over 80% of all medicine that's produced in the world is derived from plants and derive from nature.
[00:14:35] So there's two things that I'd recommend. One is spend more time in nature, get to know the local foliage, the local things that around your air, whether you're living in Canada or Wisconsin, or deepen Mexico wherever you might be living there. There's natural. There are, natural habitat, natural floor around you that is worth exploring.
[00:14:59] And oddly enough, the natural botanicals are known to help with certain ailments. So for example, snake bites, if you have rattlesnake bite within Southern California, there are certain cacti and there's certain botanicals that help. Bypass some of the poisons within the steak bite. If also, if you take a look at the Gingko leaf, looks like a brain.
[00:15:26] There's two hemisphere, the Gingko which is an ancient tree, by the way. There's, it's been around for, there are fossils of it being supposedly around millions and millions of years and Gingko is known to actually help with with brainpower. So there are symbols in nature and there are symbols within the world, but part of it's one getting more connected.
[00:15:49] The second. And the last part is knowing the, digestive effect of a botanical. So one of the things that there was a rash group of us that got really into the alchemy of the. I'd say there's a left side of tantra, which most of us w within the world know of is being more sexual energy.
[00:16:13] And then there's the right side of tantra, which is a bit more metaphysical and that there was a rash of us that wanted to understand the connection of that, the connection of yoga, the connection to and the connection of her biology alchemy. And how can we be true alchemists? I don't, I've never shared this with anyone, but I feel like you're drawing this out in a way.
[00:16:34] W in, in, a sense, what would happen is we would want to really understand the pre digestive that adjusted and the post adjustive effect of the different botanicals. So if someone was really curious, they could, they're really in yoga and really into tapping in. They might. Try this I'm not recommending it.
[00:16:53] I'm not a doctor. I I'm not giving any sort of legal disclaimers here, but just sharing what we did. It was, we would Fasten a Thursday and we would just ingest that botanical. And we would understand the pre digest, meaning as we were sipping the, extract of that botanical, what was happening in our mouth what was happening in the aromatic performance of that, what was happening as we were digesting it.
[00:17:23] And what was happening after it's left our body. So even on a cellular level and the best way I can describe those three different levels is let's say I'm telling you a I'm telling you a joke, right? So you're, starting to absorb the joke, right? You're pre digesting the joke, right? I finished delivering the joke.
[00:17:45] You get the joke yes, I totally understand the joke. And then an hour goes by. And even though you thought the joke was really funny at the time an hour goes by and you realize, you know what, that really was that funny, that was kinda messed up. So you're digesting the joke very differently. So the same thing happens with the foods and the herbs and the botanicals that we consume.
[00:18:07] So I think having a bit of a deeper awareness and understanding through a very simple practice of isolating the different botanicals one at a time to getting a deeper understanding of the third. And I. I'd say the most important is find yourself a teacher, find yourself, someone that you can really track with that can help make sure that you're not digesting weird shit and that you're going down this wrong path.
[00:18:35] So really make sure you're tracking with someone that that you trust that can make sure that you're doing it safely. Yeah,
[00:18:43] CK: [00:18:43] thank you for sharing that. I really you open up a number of loops. I want to make sure that I hear everything right. So you suggested for someone like me, who's interested in this one, spend more time in nature, really broadened my awareness of it to design and experiment and isolation experiment. So that we can basically isolate, Hey, pre digestion. During desert and post digestion, what's an impact it has on my body and three talked about finding the right teacher. So there's all different kinds of loops.
[00:19:20] I can go down the different path. It actually reminds me of a Cassandra podcasts. We talk a lot about Ayahuasca and things like that. I don't know if you've personally had an experience of it, but in the native tradition, you have the practice called dieta Essentially they will drink Ayahuasca and also take on a different botanical and just really studying the impact it has on the body before, during and after.
[00:19:51] And then you do that for, I don't know, 30 days, 60 days, 90 days, and so forth because Ayahuasca itself or Yahoo or whatever is, a as a multiplier. Of the sensations, the image, the motions, and all of that. So then, you can really study like basically the different nuances of that. Have you heard about Dieta at all?
[00:20:15] Steve: [00:20:15] Yes. And I'm, not one to, lead the practice. I can tell you that during my, my, my time it's, interesting. And I, assume that your listeners are Are tapped into sort of the differentiation of there's how we might classify drugs as a whole, right?
[00:20:42] So cocaine, heroin Ayahuasca might be classified as, drugs. And so there's a lot of negative connotation that can happen with this. And at the same time it's become quite in popular use Ayahuasca I I'd say DMT has had a deeper impact on my way of viewing my connection with the world.
[00:21:13] If we're, talking about substances more than Ayahuasca so I've not had a positive experience with, Ayahuasca not that other people haven't, but it's been many, years since I've done it and who I did it with, but you want to make sure that you're dealing with someone that you really trust. But I've not gone through the journey of doing it and then digesting different botanicals at the time we were doing it, it was studying yoga very intensely.
[00:21:39] And I found that just to the practice of studying yoga and the practice of meditation very much along the lines of what rom Doss from his book be here now discovered was yes, there are substances that can fast track. But through once you open up that door, you have the power and the potential and the possibility to continue to tap into that door.
[00:22:02] It's going to take a little bit more effort, but I believe that through meditation and through yoga practice, and also just the simple act of Camilo Synesis I feel like for me, gets me tapped into a calm. Energetic zone where I'm able to tap into and open the doors of either just being hyper present or tapping into a deeper sub self.
[00:22:27] CK: [00:22:27] Yeah. A lot of different ways that I can follow up with that quick recap. There are many paths that you've experimented with DMT is one of them that, that really has helped. Bring you that awareness, but Tea is the path that you've chosen to devote your life after. Is that accurate reflection of where you just
[00:22:48] Steve: [00:22:48] said?
[00:22:49] So even more, so I'd say just the path of all your Ayurveda So yes, there's there's many people that have practiced Ayahuasca and I'd say that I've experimented. But The slow, methodical practice of Ayurveda and the slow methodical practice of, Tea and really understanding the leaf has had a much deeper impact on me long-term than these short spikes and these short rushes that tend to happen if, people want I think what happens is there's People look for the instant rush.
[00:23:31] They look for that shortcut and don't get me wrong. I lost, I know people that have personally have healed themselves through pancreatic cancer and through other depression and other major things through using Ayahuasca And it could be a tremendously healing path. It's just not the path that's, worked for me.
[00:23:52] I believe that there are other paths that have had more of a deeper impact. Yeah.
[00:23:58] CK: [00:23:58] Let me reflect back on my personal experience and how I think about it and that may underline or Oh, unpack for anyone who is listening for it. Cool. So for me as someone who's super hyper cerebral in my past days, I'm a recovering summary realist, right?
[00:24:15] There is no way that anyone could have convinced me to meditate for hours and hours as a way to see my own disillusions. Even though that's the quote unquote, the path that could really take me there. So I really needed. A different tool, right? A Jack hammer, shall we say, it's really pulverized my my, the solution to lift the veil.
[00:24:41] I'm mixing it. Analogy is if you get what I'm saying here, totally to get me to the truth and give me a glimpse. And I'm also aware enough to know that is not as sustainable path. I can be drinking. I walk every day. It's just not practical. I'm a, householder. Like I need to be operating in this world.
[00:25:02] So for me, the way I see it is, Hey, they're all times I do a regularly as a way to see the truth. Benchmark. And every day I do have my daily practices. Hence why I'm curious about talking to you, the rituals of tea, the ritual of Aveda thinking about food and meditate regularly.
[00:25:24] And I do my physicality rituals every day. It's not to replace these things, but it's a way for me to benchmark myself on the regular basis.
[00:25:35] Steve: [00:25:35] That's beautiful. And I think sometimes we have in our society, we tend to believe that in order to seek spirituality, in order to seek deep wisdom, you need to step far out of your atmosphere.
[00:25:49] You need to step far out of your your circle of influence. And that could be through a substance, or it could even be through going deep distances, whether it's India or other parts of the world And although there are times for retreat, there are times for allowing yourself that permission to, go deep and and on that soul search hunt.
[00:26:19] But I believe that you can find a deeper sense of spirituality in your daily practice. It's not necessarily. Closing your ears and closing your eyes. But how am I showing up in the world through the work that I do through the the intention that I, how I show up with my family, how I show up with my community, the more present I can become and the more successful I can become.
[00:26:51] It becomes a spiritual obligation too, to be the biggest and the best light that I possibly can be through becoming successful through doing well while doing good. So it's not separating not that money is evil. It's not that you need to go off and do something completely separate of yourself, but you can actually intertwine all those worlds together and leave and, lead a life of just full spiritual intention.
[00:27:21] CK: [00:27:21] A hundred percent. You're coming to the right podcast. And speaking about that, what we're discussing here is being an embodiment of what's possible. You can be good and you can be successful and you can, what was it? That one? I can't remember exactly. It can be fulfilled essentially. So they're not mutually exclusive.
[00:27:40] Oh, I can only be successful. If I'm successful and I'm not good. Who says right? You can actually do all of them. And then part of why I'm so passionate about this particular podcast and engaging with other noble warriors is that what's your practice. How do you continue to expand your awareness?
[00:27:59] How do you continue to be quantum is even though the, on the outside, there's a lot of chaos and so on So thank you for just underlying exactly what we're trying to accomplish here.
[00:28:09] Steve: [00:28:09] I I think, yeah. And it's a total honor for me to be here and know that like we're all vessels, so how how do we want to channel and how do we want to tap into that?
[00:28:21] So what, do we want to intentionally fill our vessels with? And and then what do we want to share? So if you look at so I spent some time in Israel and like a peace Corps type program a number of years ago. And I remember learning with someone that was significantly wiser than, myself in a cooperative learning environment.
[00:28:42] And he was telling me that there are two types of people in Israel. There's a, that's similar to two types of bodies of water in Israel. One is called the sea of Galilee and it's, this is where Jesus walked on water. And then there's the dead sea. So the dead sea is a body of salt. You can float in it.
[00:29:03] It's healing. It's very interesting, but there's no birds around. There's no fish around. And the dead sea basically fills up. From the water from the sea of Galilee, which is also known as the sea of life. And the sea of life gives water to the fields, gives water to the country and there's fresh fish and birds and plants and all sorts of other life within and around it.
[00:29:28] And it's a very small body of water and that body of water leads into the dead sea, which just absorbs. The idea is you give and you give and by the act of giving your vessel, you end up becoming full of fresh life and fresh content and fresh energy. Rather than trying to hang on, if you hang on and the water becomes salt, becomes stale, become stagnant, becomes dead.
[00:29:58] And so if I ask you to take a huge deep breath, Because scientifically it's shown that by taking a large, deep breath, you will live longer. Eventually you're going to have to breathe out. And the same thing happens in terms of abundance, whether it's spiritual, abundance, financial, abundance, love, abundance, whatever that might be.
[00:30:21] You have to be able to let go of the vine. You have to be able to really give significantly more. Than what you ever expect to receive in the universe? I remember when my mom passed away and I met with an Ayurvedic physician from India, and I told them about my journey with my mom. And he told me, he said because you gave so much of your life to, your mom.
[00:30:44] I literally did everything from that you could, imagine that she couldn't function. So I was doing everything for her. And, when he told me was because you gave everything for your mom, why do universal has no other way of showing up for you then giving back to you tenfold?
[00:31:12] And I believe that whole heartedly, like you put yourself into a scenario where you're giving wholeheartedly, we're so scared of, Oh, maybe I'm going to get taken advantage of, or maybe someone's, something's going to screw me over, but you know what? You just keep showing up and you keep giving and loving and then the abundance will come your way.
[00:31:31] It just will, you will attract it significantly.
[00:31:36] CK: [00:31:36] I so appreciate you saying that. Why don't we? Yeah. Why don't we ask you to go down that, that, rabbit hole a bit I wasn't expecting it, but since Hey, what the heck?
[00:31:53] What you're describing is let me just reflect back on my personal journey as well. In my younger days, I'm so super self obsess about me, what do I want my goals and how do I get there? And it wasn't until I had my. Moments of darkness moments of just like all of my tools that I have accumulated over time, working harder and being smarter, like just stop working then I'm like, Holy shit, what do I do then?
[00:32:25] You know that you go quick illusion crumbles. And then I had to just basically say, fuck what else is there? What's beyond the intellect. Then I found, Oh, empathy and compassion. For, myself first and foremost, then for others then yelling that, Oh, the spirit Hey, there's much bigger things out there.
[00:32:50] That's intangible that I couldn't measure through my egoic materialistic approach to life. So I'm curious to know from your perspective, Were there dark moments that you had to encounter for you to say Hey, there's much more to that than just what's measurable. Or actually, no you, talked about your mom, so can you zoom in on this specific moments where, what that have led you to say, Hey, there's much bigger things.
[00:33:28] Steve: [00:33:28] Ahead of me. Yeah. I grew up in a, like a really, like I grew up in Southern California in a community in the, what they call the Valley which was sweet and safe. And I had a great neighbors. My parents would like just come home, ride your bike. W just come home for dinner a very different period of time.
[00:33:58] And At that. And then my parents had a really nasty divorce and me and my siblings and our family split up and we were well-established w well-financed home and then nothing. So from age 14 my parents were fighting over money. I went to go live with my brother who was living in Arizona at the time, only a few years older than me and I had to support myself.
[00:34:26] And literally eating margarine or what we know of is country crock and bread for a summer. And and then I remember calling my dad saying, Hey can you send me money? I don't, have anything to eat. He said, is there a neighborhood near you? I said, yeah, He said his their houses in that neighborhood and said, yes, we'll go knock on the doors of the neighborhood and see if you can clean their house, wash their windows, or do anything.
[00:34:56] And you have to understand I, had to live in housekeeper up to that summer. Going from a private school to knocking on people's doors, asking for food was a huge leap. But an adventure, nonetheless, and then working my way through high school, getting a full paid scholarship to go to college. And so moved from Arizona to to, live with her.
[00:35:23] And in order for you to recognize a dark time, there has to be some light, right? So if you're an extremely dark room, a dark universe, the only way that you know, that there's dark is because the light helps to contrast that darkness. And in order for you to be even baked in full light, there also has to be some contrast of some darkness.
[00:35:47] There, there were glimpses of, joy in that process, even in the darkest times. So by taking care of my mom and being in that, and I can totally relate to what it's like going through a really hard time. And all I can tell you is that the one piece of advice that I was given directly after taking care of my mom was there's a vacuum.
[00:36:10] And it sounds like you've been in your period of time, you were there was financial success. There was job success. You were in a cerebral zone where. You knew how to function and you were a rockstar in that space, then all of a sudden that dimension got cracked. Now, how do you show up in a completely different way?
[00:36:32] And what does success look like for you in that completely different way? One piece of advice that I was given was take care of someone else. That is an a a worst state, often you are in, I thought there was no way that anyone does it, a worst state off that I'm in. But I started to look at maybe other kids that were in a worse off state than.
[00:36:57] Then I was in and seeing what I can do in terms of volunteering and setting up youth groups. And and then later in life leveraging, like when I was on that peace Corps program, after I studied at the Ayurvedic Institute, I noticed that there was some kids. On the speed on the peace Corps program.
[00:37:17] That's that was that we were working with that were eating just a pita sandwich everyday. It was just bread. That's it for lunch and breakfast, just bread. And I asked one of the teachers, I'm like, how come this kid's just eating bread. I thought maybe he just Didn't want to eat anything else.
[00:37:35] And they said, that's all if they can afford. So I said let's create a horticulture program. So we took part of the kids' playground and shovels and dirt, and literally started planting. So kids can get more aware of where their food comes from. And so we started planting and growing and showing them how to cultivate so they can get a better understanding.
[00:37:58] It's just seeds, right? Seeds are very cheap and water. And dirt. Yeah, I went down multiple paths there. But at the end of the day, I think it's trying to find someone or an organization that that could utilize your time and your energy and your love and your support. And it will lift you. I think even more significantly than, the people that are receiving the help.
[00:38:25] CK: [00:38:25] Yeah, thank you for that quick recap. Wager said, when you were going through your dark moments, the advice that you were given was. Go help someone else as a way to really get in your place of, Hey, I can still give, I can still help. I can still support others.
[00:38:45] I can remember who, which smart person said this.
[00:38:50] But I really love it. So I keep it in mind as a mantra, give what you want most. If you want more love, Kay, go on and give more love to others. If you, Hey, if you want more money and success, Hey, go out and help other people to be more abundant in success and money. And if you want more friendship go out and actually be a friend to others, right?
[00:39:12] So that's, one of the things that, that also one of the key life lessons that I learned and you share beautifully in your story.
[00:39:19] Steve: [00:39:19] Thank you. And along those lines, and we're here for such a short period of time on this planet, and we can't waste it. Like we're given this incredible opportunity on this planet to really make an impact.
[00:39:33] So for me, my, my channel, my impact really is T because it, regardless of age and gender and religion and demographics and geographic location, the philosophy in life right. T can really help multiple people. So I, and I want to impact as many lives as I can through T and for other people. It might be something that's just wanting to help one individual person or trying to discover themselves on a deeper level or using technology as a way of impacting the world.
[00:40:02] But we're here for a breadth of of, air in terms of the timeframe of the overall universe. So what can we do to really make that impact and wake up with that thought every day? Fuck. What can I do to just drive it? And by the way I don't wake up fully inspired every day.
[00:40:27] It's, a process. You gotta, churn, you gotta grind and get up. And it's not about the motivation. It really is about the discipline of creating the impact that will create the motivation. Most people think when I'm motivated, then I'm going to have the discipline. It's not going to work that way.
[00:40:47] Got to create the discipline to create the motivation.
[00:40:51] CK: [00:40:51] What are some of the, morning rituals that you do as a way to cultivate that discipline, exercise the muscle. So then you're, you are in control quote-unquote and control even though control is an illusion, but you're, more, sovereign in the way that you want to go after your life.
[00:41:11] Steve: [00:41:11] So the very first thing I do before I get out of bed, or when I get out of bed, as I put my right foot down on the floor, And I'm symbolically sending a message to myself that I'm getting off on the right foot. I believe that morning, ritual of how you set the world. Are you, hitting snooze?
[00:41:30] Are you, waking up and getting out of bed right away? So all these little things add up. So the first thing I do is one, if I'm struggling with a question and if I'm struggling with needing to find an answer, sometimes it will do is I'll go to sleep the night before with looking for that.
[00:41:48] I'll ask myself the question with the hope that the answer will come in the morning, right? Especially an important decision. I'll wait typically about 40 a max of 48 hours in order for me to execute on an important decision. And so that starts with a nightly ritual, which sets the intention for the daily ritual.
[00:42:09] Now, if you notice, like sometimes you might go to sleep thinking, man, I'm only going to get five hours of sleep or six hours of sleep. I don't know if it's going to be enough. And because you went to sleep with that thought, you will wake up feeling exhausted. But if you wake up like, Oh my gosh, I only got five hours of sleep that I'm going to be able to get, but I'm so pumped because I'm going to be going surfing.
[00:42:27] I'm going to be going on a trip or I'm going to be hanging out with a friend. I haven't seen in a long time, you are going to wake up energized. The my final exam at the Ayurvedic Institute, With Dr. , who I learned with. There's a amazing documentary on him called the doctor from India.
[00:42:49] That's available on Amazon. It just came out recently and in my final exam, I was asked the question and by the way, we everyone was preparing, staying up late at night. My final exam question was what is karma? And I could have given a textbook answer that we studied that we, learned, but I said, you know how we think today and how we act today impacts how we think and how we act tomorrow.
[00:43:21] So this is the rolling definition of karma.
[00:43:26] CK: [00:43:26] I love that. Thank you for that. Sure. And really, that ripple effect is an end. Really, if you think about it on a confusion says self family, country, world, that fractal effecting and how you behave in your thought process, your words, your action ripple out, honestly, intergenerationally.
[00:43:46] If you really think about it. Yeah, that's the way I think about it anyway. That's what I, that's totally
[00:43:52] Steve: [00:43:52] right. And I, if someone, a hundred years from now, or 200 years from now is watching this podcast. And if you and I can collectively impact their lives in some way, then you know, that energy transfer is helping to live on in deep and meaningful ways.
[00:44:07] So I hope that. We can somehow make that impact together.
[00:44:11] CK: [00:44:11] That's one of the reason why I'm so passionate about media and technology, because in my mind, those are highly, scalable with a lot of ripple effects. And actually already I've gotten back people who listened to the podcast and said, Hey, CK, really appreciate.
[00:44:31] When you and your guests talk about the dark moments, cause most people. Don't talk about that. Most people just say I had a problem. I had a vision solve it. Ta-da
[00:44:42] Steve: [00:44:42] know that more. Let's go there. Let's go there, man. Yeah let's, go there. So my, suggestion is lean into it. So if you lean into the dark moment, so what most people do is they're like, they'll suppress it, a dark thought comes up and we all have that. So in, in my culture, it's called yetser harÃ¡ So that yetser harÃ¡ is that evil inclination. It's that dark side that comes up. And so there is the alter Revy, who's a significant teacher that lived a few hundred years ago would talk a lot about the evil inclination, his dark side within us, and the whole concept, even Dr.
[00:45:23] Vasant law that I would learn with would say you, have this dark moment and rather than suppress it and try to ignore it and push it away, that can oftentimes. End up in health impacts and negative back pain or stomach issues or cancer or a number of other things that can happen. Rather if we face the dark side, meaning if you don't need to take that Jedi Knight sword and try to freaking crush it, just watch it.
[00:45:56] You welcome it and you watch it and you let it flower. And then you let it die without trying to control it without trying to, motivate it, just let it present itself. Let it show you whatever it needs that you need to see. I'm going to use a much smaller example here talking with my 15 year old daughter about homework.
[00:46:24] And she said she's starting to get the idea that you've you tackle the hardest thing first. And then it becomes so much easier. And the hardest thing was just the buildup of fuck. I gotta do all this homework. And just by doing the homework, just by doing the homework, made it so much easier than thinking about doing the homework.
[00:46:46] So in the same way, if we feel that, that dark edge come up, just watch it, man. Just welcome it. Like, all right, you're here. What do you want to show me? What do you, want me to talk to it? Welcome it. And feel it. W you're trying to just get so numb in the society. And if you just welcome whatever it is that it's trying to show you it could be a tool and it's some of the most powerful people in history have had dark inclinations, but they've been able to utilize that dark force, not suppressed at our porous, but utilize that dark energy.
[00:47:32] Through mastery and through growth that alchemy can have such powerful, significant impacts. Now it can tweak you if you don't have the right teacher it can, take you down, man. It can take you down, but that shouldn't scare. You just keep asking for guidance and keep asking for the teacher.
[00:47:52] And then the teacher will appear.
[00:47:55] CK: [00:47:55] Yeah, let me again, recap. And then we can go to that's my style, man.
[00:48:04] So what I'm hearing you say is whenever there's a dark in a dark moment, whatever negative emotions or thoughts
[00:48:14] Steve: [00:48:14] That comes from
[00:48:15] CK: [00:48:15] memory, right? A memory or regrets, whatever may be a thought, an image, emotion that comes up. The younger CK, which is make it wrong. Oh, I shouldn't have it suppress it.
[00:48:32] Let me think of something else. Ignore it. Or make myself wrong. Why do you have these thoughts or image or regrets like passes past quote unquote and you adjust F you do it right. There's more things to force an outcome. The more I actually study these, this path of. Integrated living and really what it tastes, you actually self-actualized oneself, what it actually takes to transcend right then to walk on this path.
[00:49:03] The more I realize that the more I fully embrace everything that comes up and wall come in, as you said beautifully, and then fully feel everything. Oh what is it trying to show me? How does that actually make me feel and feel a fully, and then miraculously, oftentimes these things would just disappear because they feel fully acknowledged, right?
[00:49:30] They've done their job. They fulfill their intention because I give it the attention. And then that emit that you need it. Then I can move on to your thing. And I, and for me is I had to really learn that through really a beautiful practice of like I watched the ceremonies. And because then I'm forced to look at these things right during the moment.
[00:49:54] Steve: [00:49:54] And that's hard, it's in your face at that point. And it's there, we all have them in our butt, but we become so busy. We got to click refresh in our inbox. We gotta check their Instagram feed, whatever it might be. That's holding us from just really taking some time and looking deeper within.
[00:50:15] But the fact that you took that time out It's beautiful and that you're sharing it with your viewers and your listeners. That's great. And by the way, just when I think I got it, like life slams another veil in front of me and it's okay, you saw a glimpse, but it doesn't mean you, fully, gotten it.
[00:50:38] So I definitely have my, my, my struggles. I definitely have my my desires to continue to learn. And. The the darkness that pushes me, like maybe not today, man just relax today. Just you don't need to learn today, but you got it. You got to just stay disciplined and keep pursuing and pushing through that darkness.
[00:51:03] CK: [00:51:03] That's actually one of the reason why to me, I want to normalize these types of conversations. Because most especially business podcast or any kind of business publication or media, you just see people with veneers on. And then just say, all life is glossy and perfect. I have everything all figured out in my mind giving my age.
[00:51:24] I'm like bullshit. That's not human beings are in perfectly perfect. Everyone's on their journey is totally too. Okay. It's perfectly normal to have. Whatever it is that we are dealing with challenges, struggles, and so on So thank you so much again for, being here to be so open, to, to talk about something like this.
[00:51:46] Steve: [00:51:46] So thank you for giving me the opportunity to appreciate
[00:51:50] CK: [00:51:50] it. Yeah. So let's talk a little bit about before I moved to the teacher segment, are there other practices or path or books or resources for those who are facing their dark moments that you can share
[00:52:09] with them?
[00:52:10] Steve: [00:52:10] Yeah. Going back to Tea if you think about the simple process of brewing tea leaves in water, if you select the water good clean water source, you have your. Teapot you have your cup or whatever tea accoutrements that you'd like to use. Just turning your phone off, turning your devices, offer you know, six minutes or so.
[00:52:38] Selecting the leaves, preparing the water, getting your cup ready and being super mindful in that process. Meaning feel the leaves, feel the temperature of the water, feel the cup and breathing the aromatics. That simple process, that ritual, regardless of the teas that you use, that simple ritualistic process.
[00:53:01] We'll help feed you in significant and meaningful ways. Now, if you think about the product itself it's typically grown in a very pristine environment, but the sole purpose of those products at this point is now to use your alchemy, use your body, to fully realize the energetic proponents of that botanical that you're consuming, or that tea that you're consuming.
[00:53:31] The sole purpose. Now that botanical is to be that key, to unlock something within you. So if you, even, if you take a look at a tomato a tomato, you could easily just, you could, it could outlive its purpose by just throwing the tomato on the floor and throwing it in the trash. And that's it.
[00:53:52] But if you consume the tomato, then the, even on a cellular level, all the properties of that tomato are being fully realized. So what can we do through a sense of gratitude and through a sense of intention? Give some deeper purpose and meaning behind just a few minutes, a day of finding select high quality teas, ideally, and high quality.
[00:54:20] Sure clean water and enjoying that process. And it's a whole paradox like, man, I don't know that I have six minutes, but if you give yourself that permission, then you'll end up finding that you have so much more time and so much more capacity to be able to give in this world.
[00:54:40] CK: [00:54:40] Yeah. One of the things I think is super Ninja about the whole tea ceremony, idea or concept is at the end, you want the product to help you with your energy or your mood or whatever.
[00:54:55] But it's the ritual in my mind. Anyway, it's a ritual that forces you to be more present and be more aware in the moment. It's very precise in the way that it does things and so forth. Can you share with us a little bit more about. Because
[00:55:10] I love rituals as, I don't know if you could tell already I love
[00:55:15] I love ceremonies is one of those things that if you just look at it, mechanistically it's a little bit what's the point of doing it this way, pouring it that way. But if I look at Mon and more spiritual, emotional cycles, psychosomatic level, there's a lot of meaning behind it. So can you contextualize the importance of rituals in one's life?
[00:55:41] Steve: [00:55:41] Yeah one is, I think that it creates a chain of something that's beyond people that existed way before us. Whether that's through a tea ceremony or tying it on a G or it's praying at the end of the day whatever, that ritual might look like for you.
[00:56:03] So let's take tea, for example, now. As we consume. And as we enjoy a good cup of tea, as far as reporting, so there are several similar cross traditions that tend to happen with tea. So one is pouring three times so poor. And then the second time and the third time, no, why three times. So the first is, that at the top level of the teapot, it's a lighter brew.
[00:56:32] And at the bottom, it's a richer bruise. So if I pour for you and then I pour for myself, I'm going to have a different tasting cup than, yourself. But if I pour for each of us three times the more we're each tasting, the same thing that's, the superficial level. Then there's the deeper level, right?
[00:56:53] And an even deeper level. So the deeper level is there's a level of mastery behind this. If you are, let's say you and I are playing archery and you shoot a bullseye wow, that's amazing. You've got a bullseye. That's great. Then you shoot again and you had another bullseye. All right.
[00:57:13] It could be luck or it could be mastery. We don't know yet you hit a bullseye a third time. It wasn't luck. You're a master of what you're doing. So by pouring three times, there's a beginning and there's a middle and an end and life is, as we explore on, our paths, it's cyclical, right? We go through this three 65, but it's not a complete closed circle loop, rather it's cylindrical which, tends to keep rising, especially if we're on an intentional path.
[00:57:51] If we can utilize T and that process of pouring three times, even sipping three times bringing in all the different sensory experiences, we tend to think oftentimes for those that might not be aware of ritual or might not be incorporating rituals, something that has to be so far out there in this world.
[00:58:10] It doesn't have to be, it could be so simple. So simple, as a blade of grass, putting your right foot on the floor, taking taking tea in the morning. You know what you're doing with your your journal entry before you go to bed, there's very simple things that we could be doing that can have a rich and meaningful impact on our day to day life.
[00:58:34] Yeah. In my mind, as we're speaking, what comes to mind, it could be a series of T journals. I know that you're already getting into teaching people how to make tea and enjoy tea. There's a whole series of things that we could do just around tea, simplistic tea, enjoyment experience slash ceremonies.
[00:59:00] Yeah, we have just
[00:59:00] a thought. Yeah, that's awesome. I love it. And there are tea ceremonies that are starting to pop up. It's been around for a few years but with COVID, it's definitely posing some more challenges, but just the simple process of leaves and water and pouring and serving.
[00:59:19] A lot of what we tend to focus on as the hospitality space from like peninsula hotel in Tokyo to beautiful sit down restaurant in century city. So there's something about being served. I remember I had a friend over and I made her, I said, do you want me to make you some tea?
[00:59:37] She said, yeah, I'd love it. I made her some tea, offered a tour and she said, you know what, honestly, I could've made it myself, but there's something about someone else making it for me. It just. Just always tastes so much better. And so again, even with those dark moments, by being really intentional and even offering a cup of tea for someone else, it's amazing the healing process that happens through that transference, the products that you're you, the energy that you're putting into it, you will be blend our Teaour facility in terms of how we're blending, the music that we're playing.
[01:00:11] That there's an energetic transfer that goes into the product that we hope will impact someone's life in some deep and meaningful way.
[01:00:19] CK: [01:00:19] Yeah. One of the things that we talk about on this podcast is currency of love. The attention that you put into your tea, that's your currency of love.
[01:00:32] And how you serve the tea is the currency of love, how you prepare the tea currency of law. The space of your whole, as you describe where the T's coming from, how I prepare it that's actually one of the main reasons. Steve, I'll just be totally Frank with you. Why I love to talking to you because as you describe.
[01:00:54] The origin of these teas, your stories and wisdom behind it, and why you learn from it like that to me is very what's the word I'm looking for? Intoxicating wow, what is the story teller? Cause it's not the tea itself that I'm interested in. It's the energetic transmission. It's the narrative.
[01:01:13] It's how you describe it. A basically paint a whole movie in my head when you're describing your story.
[01:01:20] Steve: [01:01:20] And if, you love storytelling and you want to hang out more and let's say you want to dive deeper into tea, we actually recently launched how to become a tea expert. Then it's hanging out with me in 25 videos on how to become a tea expert.
[01:01:36] And that's on our website, our to c.com, how to become a tea expert. I'll make sure that
[01:01:41] CK: [01:01:41] the links in the show notes.
[01:01:43] Steve: [01:01:43] That's awesome. But,
[01:01:45] CK: [01:01:45] okay. So let's actually talk about that a bit because you started making videos. I can't remember how long it was about nine years ago when you're talking about fair trade.
[01:01:53] If I recall correctly. Wow, man. Yeah. And then, if I, when I watched you now, You are composed you're calm. You're a great storyteller. Having an embarrassing, energetic transmit. So share with us a little bit of the journey of stepping into that prominence in the public as a public storyteller.
[01:02:20] Steve: [01:02:20] I think storytelling is it's part of what makes us human. It's the ability to take someone on a journey with you. And I think TEA has this level of being able to go off to tropical islands or know deep within Zen monasteries which is beautiful within itself.
[01:02:45] But the video that you talked about nine years ago, I was really on a path of searching for altruism. I was curious if altruism exists and there is a program at the time called fair trade. And now that that program is split into two different organizations because they were fighting.
[01:03:07] And it was two owners that I don't know, all the inner politics. I don't want to get into politics and, all the pots X, but before. It was really good intention and I wanted to go and I want it see and live the impact of what fair trade was all about. And, that got us into direct trading becoming vertically integrated as an organization from, leaf to cup.
[01:03:30] But from now I, th I still appreciate you saying that, you know what I think at this point I don't know how much longer I'm going to be on this planet. I hope I'm on this planet for a long time. And I just feel like if I can continue just to show up and be as authentic as possible, then I'm doing the right thing.
[01:03:51] And the second thing, which is really important for me to notice, I have been phenomenal team behind me. I'm so grateful for my team, because for years I had the wrong team, wrong member on my team. And I just did whatever I could to try to really make it fit. Having the right team can allow you to shine to the best of your ability.
[01:04:17] And they say right seats the right bus, right person, right seat. And when you find the right people on your team where they're showing up, it'd be and, they want to make an impact and they're doing what they love doing, and you're doing what you love doing. Then it just gives more fluidity and more permission for me to show up.
[01:04:37] And I believe that I, really just wanna impact as many lives as I can through T and, I think storytelling. Is my way and offering, hopefully just a really phenomenal product, that connection is a way to really make that global impact.
[01:04:54] CK: [01:04:54] Yeah. So I want to go down that rabbit hole and just a bit more because it is a journey to step into prominence, right?
[01:05:05] If you look at the video nine years ago today, You're confident in your compose, your purpose this you're, devoted to your mission, which is T but that aside share with us a little bit of the inner journey of what does it actually take to be that. Compose and like charismatic on camera and speak.
[01:05:31] Cause I'm like, Oh my God, I'm not Steve. Like how can I ever be? I'm not saying I, I but, that's the egoic thought comes to that automatic comparison comes to mind. So share with us a little bit about that inner journey, how you become so authentic and
[01:05:49] Steve: [01:05:49] calm and composed. Thanks. You know what I.
[01:05:55] If I try talking to everyone that I'm gonna really reach no one, but if I, every time I talk, whether I'm on stage or I'm giving a lecture at a university or I'm doing a podcast, I really just try to hone in on one person. So now I'm speaking to you and my intention is that as I'm speaking to you, so if your question is, how can.
[01:06:19] A speaker helped teach other speakers. It really is find one person in the room speak to that one person and everyone in the room will feel like you're speaking to them.
[01:06:33] CK: [01:06:33] Yeah. Yes. And that was, part of the question, but, okay. Question. I'm going really going for us. In my mind. You are who you are when you speak there's very little facade or pretends. And to me that's very admirable, right?
[01:06:55] How did you take the point of I'm speaking my truth and this is who I am take it or leave it, that level of like unabashed, newness. You know what I mean?
[01:07:06] Steve: [01:07:06] Yeah I, think I just, I feel the limitation of time and I don't, I'm running out of time and I just, I need to speak as much truth as I can and, show up for people in this world that really need it.
[01:07:19] And I it's, it saddens me to say, I think got it. As far as I know, I'm super healthy, but. I don't know how long I'm going to be in this planet. And I just, I have to have that impact. I have to be able to do whatever I can, whatever I've learned through the different teachers, through my journeys, through my, my, my product offerings, the team that we're with this channel, being able to touch your listeners lives and intention.
[01:07:49] This is what gets me going. I also think that starting in my, I started it like my late twenties and there there wasn't Gary V at the time that was telling you like post post, every day just get the word out document. Like those guys are super cool, what they're doing and what their messaging is about.
[01:08:13] I don't, know that you need a mimic anyone. I, just think you gotta just. And if you don't know exactly what your purpose is, just think about, what's your super power. What's that one thing that you can really hone in and lean in on that and just give and give and again, the universe will have no choice, but to show up for you in return.
[01:08:37] CK: [01:08:37] It's a, laugh of valid creation, right? So in my mind, so much value, creativity, time, love, empathy, space, insights that, you give. So in my mind, just it's a universal law. It comes back to you ultimate. So yes,
[01:08:58] Steve: [01:08:58] beautifully said very beautifully said
[01:09:01]CK: [01:09:01] Let me ask you this. Cause you started articles T 2004.
[01:09:05] Did it come to you as an inspiration as a, as in, Hey, I want to create a company that I want to work in This is what it looks like or does it come out of discontent? Oh, everyone else is doing it wrong. And therefore I'm going to do something totally original and different. Like how does it how, did it come to you?
[01:09:29] Steve: [01:09:29] At the time. Late nineties, early two thousands, I finished my studies at the Ayurvedic Institute. I was traveling, brings up back different botanicals and herbs and teas for friends and family. And I was also working at a treatment center for kids. As a rabbi.
[01:09:51] Now I'm not an ordained rabbi, but I'm w studied enough to I just, I love ancient texts, whether it's setting Sanskrit at the Ayurvedic Institute and, weaving in that ancient knowledge with my my, my Jewish tradition knowledge and, finding those patterns and similarities.
[01:10:14] And so I worked as a as a rabbi at a treatment center for kids. And while I was doing that I was blending and, giving stuff out for friends and family. And I, I got I, was starting to contemplate with my wife. We were just recently married and I was like I wonder if I, start peddling these tees around to different places, if we might.
[01:10:45] Catch on. If it might there might be some interest. So we reached this point where it's man, if I can make a thousand dollars in sales a week, that's 500 bucks in our pocket. We can probably get by, like we could, probably do this. And at the time I got offered a six figure job to do like really great job impact a local community really helped lead that that.
[01:11:17] Congregation for lack of a better word world word. And, I thought I think I can make a bigger and deeper impact through T Dr. Lee, who is studying with said, if you see someone slipping in the mud, you hand them a stick, you don't hand them your hand. And so Tea I felt like could help impact more people's lives than through seeing individual people.
[01:11:41] In, regardless of race and gender and religion and demographics tea can really help impact so many more people. I. I turned down that six-figure job and out of our living room started blending and sourcing. And Andy soon caught the attention of Wolfgang puck. Then caught the attention of Caesar's palace.
[01:12:03] I actually ended up training the first tee Somalia in the U S and and caught the attention of different hotels and restaurants and spas. And it just grew from there. And then after a year of working in my. Actually not even a year, less than a year of working in my living room, I needed to hire someone, not because I had the money and whether everything was self-funded like I had aunt visa and an uncle MasterCard as my, my two VC fundraisers and everything was in my wife and my philosophy was, you know what We can always go back.
[01:12:44] I was really good at what I was doing and I can always go back, but I don't know that I'm going to have an opportunity like this at this point in time to do this before we have kids and let's give this a shot and let's fail. And now, and I fucked up a lot and failed a lot and, I kept learning and growing and, I personality profile like.
[01:13:03] Learning is up there for me. I love learning and I encourage my team to learn and lean. If we fuck up, it's great. What did you learn for like, how much was that master's degree on, on what you just fucked up on? That's great. Keep learning, keep going. Okay. Yeah,
[01:13:22] CK: [01:13:22] it's essentially, you're treating everything like an experiment, you're willing to invest in an experiment and then learn from it. If it's, if you learn from your experiments fail, it's learning.
[01:13:37] Steve: [01:13:37] Yes. Yeah exactly, And so just early on, leaning in on that, and I didn't have anyone in my immediate contacts that or my immediate local surroundings that did the entrepreneurial path and went off and did their own thing.
[01:13:53] I. And this is before podcasts were we're kicking into gear. So I turned my car into a university. I was like buying CDs of Brian, Tracy, and Zig Ziglar and Tony Robbins and all these other guys cheesy music in the background before they start talking. And are you concerned about time management?
[01:14:13] And I didn't, I I didn't even have a bachelor's degree, so I just, I needed to figure out. Okay. These people have interviewed and worked with the top performers in the world. What can I do to learn from them and hang out with them as I'm going around town and going and traveling around the world.
[01:14:31] And so in some cases, like when I be deep in the forest and China I remember meeting one of the speakers and telling him, and you were the only English speaker that I heard for about a week, and I just want to thank you. And he still tells that story today which is, pretty awesome.
[01:14:49] CK: [01:14:49] So, knowing everything that you know now, I know that you're a EO advisor, you advised aspiring and young entrepreneurs.
[01:14:58] You continue to study and grow. What are some of the books that really were pivotal in elevating your mindset as a to be to, live in this abundance mindset?
[01:15:16] Steve: [01:15:16] The first thing that comes to mind is called the Go-Giver. It's a simple read and it's beautiful. It's a, I think it's an essential need, a essential read.
[01:15:25] And there's so many great books out there. But Go-Giver is one that really stands out. I'm sure everyone talks about thinking grow rich and how that's impacted their lives in some way. So I don't, want to repeat that one necessarily. And I'll lean on ancient books, like the peer cab mode, which is a lessons of the fathers.
[01:15:49] There's the Patanjali's yoga sutras. And there's so many interpretations that that, sort of ripple out beyond both of these. There's just so much wisdom from people that lived hundreds. If not thousands of years before we were on this planet,
[01:16:13] CK: [01:16:13] there's a principle. I can't remember the name of the principal.
[01:16:16] And by essentially he says the longer the book has existed, that means more likely that it will exist where that time. So, instead of setting the popular books of our day, which is likely to only be popular for however long that's been popular, if you study the scriptures as being around for hundreds, if not thousands of years, the likelihood us still be useful.
[01:16:41] Thousands of years from now is very, high.
[01:16:45] Steve: [01:16:45] Beautiful. Very well said. I love that. That's awesome.
[01:16:49] CK: [01:16:49] I'm curious. So let's see. So one thing I am curious about is in the time where everyone has three seconds of attention span, and everyone wants to plug that five hour energy thing in seconds you can have our energy for five hours.
[01:17:10] It seems like what we're doing here. And as well as Tea is going the opposite direction, we want people to slow down. We want to people to deepen that awareness and we want people to take the time to do the rituals. So I'm curious to know your point of view. How do you fight is not the word? How do you.
[01:17:33] Enroll and preach this art of slowing down. Yeah. Actually being in the moment, enjoying this cup of tea, taking the proper time to do it, et cetera.
[01:17:44] Steve: [01:17:44] So when I first started seeing patients, when I finished the studying the Ayurvedic Institute and even some of the patients that we would see and studying with Dr.
[01:17:54] Lee, they would come and they're like, I need more energy. I just I, don't have enough energy. I need more, energy. In fact, what people need is they need. Not the cotton on the fire. That's going to give them those bursts and spikes. But they need something more sustaining. And I, have no problems with caffeine by the way, then in fact, if you and I go to the dark side, I drink coffee from time to time.
[01:18:20] I like a good cup of coffee, but let's just take a look at caffeine and energy for a second. And how coffee compares to tea. If you take the bean, the coffee bean and you brew it, the spike of caffeine goes up and then you have this really long, deep crash takes a long time to come back to your normal state.
[01:18:43] Very long time to come back to your normal state. So I actually think people are more addicted to the crash of coffee than they are the rush of coffee and tea. You get this elevated state, but you come back down eventually to your normal state. So you don't actually dip below your normal state. You go up and then you come down.
[01:19:02] Oh, interesting. I know that. So the polyphenols, the flavonoids, the catechins all the good stuff for you combined within the Tea leaf help combat those negative side effects of caffeine. And you just don't have that within coffee. So coffee, you get a deep crash. Tea gives you this, what they call tea, mind, this elevated mental state.
[01:19:24] We're able to be, hyper-focused mentally clear. If you need to be in your feet all day, you need to present something. You need to work on a project. Tea gets you in that frame of mind. And this is also why I think like Google and Slack and some of these other really innovative thought leaders in the tech space.
[01:19:42] Why we work with them is because T really has the ability to work with tax and work with different creatives to be able to sit and get in that zone. And really hyper-focused on what they're doing. And they're alert. They're not feeling that so I can drink a shits on a coffee and feel jittery, but mentally foggy with tea, I can just sip on tea all day and feel super present without that crash.
[01:20:11] CK: [01:20:11] Pause you say sip on tea all day. So it's not a one thing. And then last four, that's not your style. You'd like to sit throughout
[01:20:21] Steve: [01:20:21] the day. I, so I taste hundreds of teas a month in terms of quality control in terms of sourcing. So I sip a lot of tea but in terms of enjoying a cup of tea it's not a gulp, it's not a big goal, but it's not a slurp.
[01:20:43] It's it's typically it's a sip now doesn't mean that you can't have, I know over 85% of all the tea that's enjoyed in the U S is actually iced tea. So there's a lot of gulping that's happening with ice tea which is great. But. I think just being really intentional about what we're putting in our body and the mindful acts again, that right foot on the floor, how we eat, how we sip how, we're holding our cup how reporting there's a story of two samurai armies, full army on one side and a full army on the other side.
[01:21:20] And there's a tent in between. And the two generals come out between the armies and they meet inside the tent and inside the tent, there's a little tea set up and one general pours tea for the other general and the other general sips the team. And they could tell without saying a word who's won and who's lost the battle.
[01:21:46] So they both leave the tent. One general says, all right, guys, let's go home. We lost. And the other general goes and says, all right, guys, let's go home. We, won. So there's so much intention behind the subtleties of, the ceremony of tea. And I just wonder, could we potentially be more intentional with the work that we put into this world with the actions?
[01:22:11] That we put in to our daily lives, even if it might feel subtle, even if you might feel like it's not going to impact anyone else's life, what could it do even in your own life, if we're more intentional with how we carry ourselves.
[01:22:26] CK: [01:22:26] Yeah, for sure. On this podcast, the phrase we use a lot is the atomic unit of the skills that we're learning here being.
[01:22:38] Broadening awareness being Moines, quantum, as these are a fundamental skills. Of being extraordinarily successful, extraordinarily fulfilled. It's when we don't have capacity in specific domains in our life. When we lose that consciousness, when we lose that awareness, we will lose that equanimity in different domains of life.
[01:23:01] That's when we really stopped to be successful in those domains. So I'm curious as a tea master, as a tea blend master looking at the 80 20 principle, right? So I'm not ever gonna catch up to your skill level, right? As much as I try it. Cause you're always, constantly elevating yourself, however, knowing what what may be.
[01:23:34] The 80 20, the 20% that's going to get me pretty okay. 80% there. What are some of the fundamental atomic unit skills, the fundamental skills that learn to appreciate tea, practice and tea itself.
[01:23:52] Steve: [01:23:52] It's the, commitment to the daily ritual. It's the commitment to one, getting a better understanding of the the quality of leaves I'm going to.
[01:24:03] Go into a slightly different direction and then weave it back if that's okay. All teas are graded by size. So imagine getting a bag of unsalted unflavored chips and on the top of the bag, you get these uniform shapes. And as you work your way down, they're a bit more broken. And then all the way down at the bottom, it's just powder or dust.
[01:24:25] So that powder dust is they're producing our teas and the factories. And what we source is the top 2% hand harvested handpicked high quality tea leaves. As they're producing the teas in the factories that us flies up in the air. Falls in the ground. They sweep in a giant piles and that's typically what's reserved for most traditional paper teabags.
[01:24:45] So what we typically recommend first is find a great quality source for high quality loose-leaf teas. Ideally something that's not been sitting on a supermarket shelf for a long period of time. You can go direct to origin. You can find numerous other online avenues or local tea shops. And find your vertical.
[01:25:07] So some people really dive into Japanese green tea, some people love lungs, and there's a plethora of it's known as the Qantas UST, cause you have something from 1% to 99% oxidized teas within the oolong sphere. So we will dive right into black teas and there's where you can really taste the terroir and soil conditions.
[01:25:27] Some people dive into poors, which are. Deliberately fermented and a funky cheese or woodsy attic kind of smells and taste to it. And some people love designs and designs are the botanicals of the world like Kim, a meal or mint or Roy. So find your vertical. And through that vertical, you can dive super deep and get really granular on the
[01:25:55] CK: [01:25:55] quick question.
[01:25:56] How do I find my vertical? This is it just do I like the taste of it? Do I make, do I like the way ADI feels like, how do I find my vertical?
[01:26:05] Steve: [01:26:05] Great question. So one thing you could do, we actually have a Tea quiz on our site and Tea email@example.com. It'll help you sort out what sort of flavor profile. So I'd start with going with a flavor profile and then seeing the biological effects.
[01:26:19] So if you're like, you know what, I'm a coffee drinker. I love the roasted flavor notes. Or let's say you're a wine drinker and you like more of the S the astringent flavor notes or if you love fresh fresh pressed juice and wheat grass, and you gravitate more towards the, simplicity of linear flavor profiles.
[01:26:46] So that just based on those, you might gravitate towards one or the other, and I'd say, experiment. At first, try a white, try green from Japan and a green versus China. Try various, oolongs try black teas and you'll, decide I really like this channel and you'll continue to dive deeper into it.
[01:27:07] And there's, a whole world there's over 10 outs. Okay. Let me backtrack just for a second. All true T comes from one evergreen shrub that we know of as Camillea synthesis. So within that you have multiple sub varietals,
[01:27:24] Cambodia, and you have thousands of sub varietals, right? So depending on where it's from and how it's grown and how it's harvested, you can get so many different, beautiful flavor profiles from them, but don't be afraid to just experiment. And, try the different varietals that are out there and you'll find your vertical.
[01:27:44] I actually love jazz. I'm sorry, Japanese green teas. Because if you steep it at a lower temperature, like one 40 to one 60 for about a minute for high quality Japanese green tea is like a Yokota or Kaaboo set like a shade grown green teas. You actually get more EGC, GS, more polyphenols and flavonoids out of it.
[01:28:08] And so one I'd like the astringency on our culture in the U S culture. We tend to gravitate more towards sweet and salty. The Japanese green teas tend to have more of that, that puckery astringency to it, but it makes you call for more. It's got that. The there's, a effect that tends to happen with Japanese high quality Japanese green teas, where it just opens everything up in a really deep and meaningful way.
[01:28:37] For me anyway. And I think for probably millions of other people that are really into it too
[01:28:43]CK: [01:28:43] By the way some tease is such a subjective experience. I'm just making things up. I don't know if there are things like that. Are there like benchmarks of Hey. Take a bite of whatever herbs and wash your mouth with it.
[01:28:59] So that way your PA pallets, clean and drink your tea, and then you should be able to see the flavor of knows this and that and the other thing, and then make a Mark. Okay. Make a mental note. That's the way this tea feels and then try the other T and on a very methodical way to explore different flavor notes in your mouth.
[01:29:20] Is there a, something
[01:29:21] Steve: [01:29:21] like that? So over 98%. Yeah. That's a great question. So over 98% of what you're drinking when it comes to tea is water. So that 2%, what you're looking for are the flavor notes within that 2%, that, that impact, by the way, it just reminds me like when for those that might be listening that are going through a dark moment, just realize that if Tea can impact.
[01:29:42] 2% can impact the overall flavor of 98%. Just imagine what little impact you can have on someone's life on a daily basis. The best pallet cleanser really is tea, or even just a really good clean source of water. The other thing is I have, so when you say master blender, master Kiva, and they're like, it feels so weird with those titles, but the, thing is, that, that one thing I'd say I'm really good at with tea is I have a.
[01:30:09] A weird long flavor and aromatic memory. Like I remember flavor profiles extremely well. Wow. And I think because we have over a hundred, 120 different teas being able to. In, my mind, go back to the different blends and the different sources, different botanicals, and really see and taste what's going on.
[01:30:37] So I think that's one thing that's helped me through my learnings at the higher Vedic Institute. It's helped me understand the tongue. So the tongue is your tool. It's your device that helps you understand one. Let's say you eat something spicy. So really yes, it's sensation. You might say it's just for pleasure, but I Aveda would see it as a tool to help let your stomach know.
[01:31:04] Okay. Add extra secretions here because there's something very spicy. That's coming in here to protect that inner lining. That tongue is that signal. It also helps signal other parts of the dudettes system, depending on the type of food that you're eating and where it's hitting and where it's impacting the tongue.
[01:31:25] So in the same way, teak and hit those in the different botanicals that it might be blended with can hit different parts of the tongue and therefore enact and trigger and turn on other parts of the body and very subtle and meaningful ways.
[01:31:41] CK: [01:31:41] So someone like me, who is a savant, when it comes to taste, I need something very spicy or very salty or very whatever sour to be able to make a mental register like, Oh, there's flavor.
[01:31:59] So for someone like me who is also an eternal student, I want to be able to learn to have. This taste profile memories that you had talked about. So again, dropping in, not you no, no, attachment there. Yeah. This is something that I like to learn. I don't know where to even go to. Yeah. Or something like that.
[01:32:19] Steve: [01:32:19] Again, at the Ayurvedic Institute they, really helped me understand that the tons is like a guitar or like an instrument, right? So the more you use it, the more you tap into it the more you start to see where it affects your body. So one way to start. As, one that loves high flavor profiles is there's a Berry called Shondra Berry.
[01:32:42] And so John de Berry has the taste of salty and sweet and pungent, bitter, and astringent all mixed into one. And how is that possible now? Let's say you have oats overnight, right? There's soaked oats overnight. And that's your breakfast in the morning? Or geek, right? It's something really and oily.
[01:33:05] And you'll taste that Shondra Berry after your breakfast and you might taste spicy let's say you had salad for breakfast. Def Berry might taste sweet so that Barry will balance out whatever you did not have throughout that day. So one way is like Trish is Andre Berry at various points in your day.
[01:33:28] Either before or after a meal and see what you're picking up. A picking up spicy, picking up same Berry, but you might be picking up very different flavor profiles. And that's one way of like too near tongue. I Aveda would say try tried OSHA and tried OSHA as a way of sorry, not trade OSHA, triple up three fruits.
[01:33:47] Which is another balance of at the end of the day that can really help clean. Your tongue clean your palate and also help your overall digestive system. And the third is a tool, just a tongue scraper, taking a tongue scraper will help you fine tune your guitar or in this case, your tongue, to be able to pick up different sensations and flavor profiles a little bit better.
[01:34:15] CK: [01:34:15] I love it. Some, hack taste hacking skills, exactly what I need. Exactly what I need. A couple more questions and then we'll wrap. Is that cool with you? Yeah, that's great. Awesome. Thank you. So you had talked about the importance of having the right teacher. You had talked about the importance of having the right team.
[01:34:37] So in my mind is, all like what it takes to build a championship team. Can you share with us a little bit about the criteria that you use to quote unquote, find the right teacher, quote, unquote, find the right team to support this beautiful mission that you have.
[01:34:54] Steve: [01:34:54] Yeah. So let's talk about team for, so for me, team is finding mindset.
[01:35:01] It's not about skill previous skill set. There's not a lot of people that have worked within the tea industry. So I've had to learn. And it, if you're a tech company, finding someone in the tech space might be easier. And it's an ignorant statement. I apologize. But finding some of the T space spaces challenging.
[01:35:19] And I've Found that mindset and tenacity and hunger and drive are way more important to me that than a strong resume of, deep, rich experience and Tea so that. And honestly, like no assholes. Like we just we, really try to be intentional about having a positive mindset within our team.
[01:35:49] CK: [01:35:49] How do you find comes through the interview? They're put on their best mask. So how do you know if they're a asshole or not?
[01:35:58] Steve: [01:35:58] Sure? If it's an interview, one of the things that we say is, you know what, we're. We're really good at a number of things, but communication is just something that we're, we just struggle with.
[01:36:12] And I'm just curious, knowing that it's an issue for us. What do you think you might do coming on board to help us improve our communication? And if they get hired and they get the job, they're like I'm here because communication's an issue and I'm going to help solve that. And by the way, every organization, communications and issue, of course.
[01:36:37] This is no different and thank goodness, like we have way better communication tool from our weekly meetings to how we're incorporating Slack and just the level of trust that's developed within our team. So we're constantly refining and honing in and finding like blind spots like, Oh, we got to get better at that.
[01:36:57] W we're how, what can we do better differently? So we're, always looking at ways of improving it. And the other is. There's four quadrants that in terms of a personality and sometimes you don't know it right away in the interview, but you'll know within time where someone might fit within four quadrants.
[01:37:16] So one is someone that's extremely skilled at what they do and great mindset, right? Ideal candidate, no brainer, great attitude, and a rockstar, what they do. So awesome. Second is. Great attitude, poor quality work. Like we love them, but they're just not performing like, okay, we you got to let them go.
[01:37:44] It's going to be hard we've got to let them go. The third is shitty attitude and poor performance, no brainer. Like we got to let this person go. And the last is poor performance. I'm sorry. Let me rephrase that. Let me rephrase that. The last is high performance, shitty attitude, and those are the most challenging people to let go because they tend to know all the knowledge they tend to be really awesome at what they do.
[01:38:20] And it's Cultural fit. It's they're just, not there. And some determined that as a technical the, technical term would be terrorist within an organization. And Needing to let go of, those within an organization, which is the most challenging. When I talk to high executives and CEOs, this is probably one of the most challenging things within most organizations that where it's the keeper of knowledge and bad attitude.
[01:38:56] How do you break through that legacy? And being at, being okay with letting, letting that go and, giving them an opportunity to find a place where they can shine. And, in another environment.
[01:39:10] CK: [01:39:10] Yeah. Thank you for sharing that one. One of the key insight I learned from Nicole proffer, the founder of transformative tech conference TTC.
[01:39:23] She said we make, while we are. So if we come into an organization with a particular mindset, particular communication style, particular beliefs of how we should communicate with one another. Our customer experience our product with again, that ripple effect continues. So yeah. So everything that you said is it's a beautiful idea.
[01:39:46] I love that. Segue different question is new art of teams effectively. Now also a media company as well. I see you being very active on Twitter or Facebook. And, you had famously said you love Instagram. So how do you look at social media architectures to really share your story? And also why Instagram?
[01:40:12] Steve: [01:40:12] I wouldn't say we're I'm an expert in Instagram. We do use these different platforms to be able to reach people where they're at. And everyone lives within different channels in order to best communicate with people they love or people that they love to love. And I believe that we can have a breaking moment through technology with, Tea just reminding people to take, give themselves permission, to take time out for that, daily ritual.
[01:40:47] CK: [01:40:47] Yeah. So, you don't have a meta cognition how you think about, Oh, I want to share this story here. I want to share this story. They're like that, mental model there,
[01:41:01] Steve: [01:41:01] that's probably something that we should lean more into, but we've developed a lot in terms of the educational platform on our website through our our, course in how to become a tea expert, the tremendous, we have a wealth of data on our website on tea sourcing and tea, background and tea recipes in terms of media presence.
[01:41:27] It's really reminders to bring our tribe a bit closer to our messaging and a bit closer to the Tea experience. And it's a very vocal community, by the way Tea people are very vocal about the impact he can have on their lives and what they think of certainties. And it's, great.
[01:41:45] It's great. Being able to harness that community. Yeah
[01:41:48] CK: [01:41:48] In my mind, there could be a whole documentary series just about the different T experts around the world, the different Places that the farmers of those people that make tea and those, kind of soar of how they prepare tea, then it also the healers, how they use tea as a way to heal people.
[01:42:15] The future is super bright for the article.
[01:42:18] Steve: [01:42:18] Thank you. Actually been writing a book, it should be coming out in February. All about traveling with sages and Tika Roos and wonderful mentors and really look forward to sharing this with the world.
[01:42:36] So I so appreciate your time today. Thank you so much for the opportunity to be able to reach your tribe and your audience and I'm very grateful. Thank you. Steve
[01:42:48] CK: [01:42:48] just wanted to take a moment and just really acknowledge you to have a an unconventional, conversational dance with me.
[01:42:56] I know that this is, these are not necessarily topics that you're normally talk about and, really appreciate you sharing your expertise, your wisdom, your experience in just exploring different areas of tea. Like I've gotten so much. A masterclass or just around tea and how to actually use tea and use rituals to deepen my own awareness to create this life of both success and fulfillment.
[01:43:21] Just thank you so much for sharing your time. So generously with us.
[01:43:25] Steve: [01:43:25] That means a lot to me. Thank you.