Sept. 17, 2019

037 Stephan Spencer: How to Have Transcendent Transformations In Life and Business?

037 Stephan Spencer: How to Have Transcendent Transformations In Life and Business?

Stephan Spencer is a recognized expert in SEO and the best selling co-author of The Art of SEO, Social eCommerce, and Google Power Search. He founded the SEO agency Netconcepts in the 1990s and in 2010 it was acquired by Covario. He has invested in...

Stephan Spencer is a recognized expert in SEO and the best selling co-author of The Art of SEO, Social eCommerce, and Google Power Search. He founded the SEO agency Netconcepts in the 1990s and in 2010 it was acquired by Covario. He has invested in over $1M over the last 10 years in personal and professional transformation and we discussed at length the power of transformation in health, mentality, relationships, and spirituality.


We talked about:

  • Why habit changes don’t really work (but identity shifts do)
  • How to step into vortex (and operationalize in life and business)
  • 1% reality and 99% reality
  • State change vs. permanent awakening
  • His journey from skepticism to spirituality (and the cost of being a cynic)
  • The willing suspension of disbelief vs. closed-mindedness
  • The best masterminds that offered the biggest shifts in his life, relationship, and business
  • And more



  • "Everything I do I am looking to reveal more light."

  • "If you are a skeptic, you are one step away from being a cynic and you cut yourself from anything awesome."

  • "If you chase a specific color you don’t get any of them."

  • "God is not a belief. God is an experience."



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CK LIN 4:03

I'm really excited to be talking to Stephen Spencer today. He and I we met at a seminar about 10 years ago, 2010, roughly, and the Eben Pagan event and I just witnessing, from the outside the transformational story. You were already in the middle of your transformation. And then seeing what's happened since then, it's been just tremendous for me to witness. Stephen is a best selling author of the book, Art of SEO, it's quite a tome 700 pages.

It's actually almost 1000

CK LIN 4:49
Excuse me, I undermined the number of pages. 1000 pages, he has two podcast, Marketing Speak. And then the other one is optimize geek. "Get Yourself Optimized". So he is a father, husband, student of life, I just love the whole idea of infinite potential, developing himself continuously, along with his wife, to welcome to the show. Thank you Stephan for being here.

Happy to do it.

CK LIN 5:28
So if you don't mind, rewind back a little bit about your transformational story from the time that we met to where you are right now. Because back then you were hardcore, SEO guy. And then now you are venturing to the world of spirituality. And so walk us through a little bit of the journey that you went on? That would be amazing.

Yeah, so I had been studying and experimenting with SEO for a long time, since the 90s. Started an agency in 1995, even before SEO really existed, and became an SEO expert over the course of time.

And in 2009, I was going through a divorce one that I wasn't planning for and kind of caught me by surprise, but my wife at the time, decided it was time for change, which ended up being a huge gift for me huge. So 2009 was a pretty hard time for me, it's pretty dark time. When we met CK it was, as you said, towards the end of the physical transformation, and I had already done a hair transplant and LASIK and shaved off my goatee, I changed my like my body pretty significantly lost some weight, fitness and so forth. That helped me look unrecognizable from the guy I looked like a year or even 10 months prior. So that was pretty cool.

I started because I went to a Tony Robbins event I was gone through, as I said a dark time and people were noticing that and three different people in the span of just a couple of weeks. All told me to go to this Tony Robbins event, I was coming to the area to Chicago, I was in Wisconsin at the time. So I did that I went to the Tony Robbins event, which was called Unleash the Power Within I did a fire walk, which means you walk on 2000 degree hot coals in your bare feet without any protection or anything. And I didn't get burned at all. I didn't get even a blister.

So I'm like, wow, if I can do that can certainly go and get LASIK, which I had been terrified. Like I don't know if somebody is going to operate on my eyes. So I don't have to wear glasses. Yeah, I'd love to but no, no, thanks. Two weeks later, I went and got it. It's amazing.

CK LIN 8:13
that walking on fire literally change your belief system about confronting your fears.

Unknown Speaker 8:18
Yeah, it was a huge paradigm shift for me that I could do pretty much anything. And I started making these huge decisions. It's really cool and never stopped. It was a permanent shift, huh? Yeah. So I, I've done things that I You could have told me 10 years ago, I would have said, Oh, that's crazy. There's no way there's no way. Like for example, micro lighting.

microlight is it hang glider with a motor attached. I didn't pilot it. I had there was a pilot, but you're so exposed. You're in this, quote unquote, seat. But you're just totally open to the elements. And then we were flying into the mist above. Victoria Falls in Zambia, it was beautiful and amazing. And yeah, it was so terrifying. But I did it.

And I had always thought of myself as being terrified of heights and unable to do anything anywhere near that. So that was a huge breakthrough for me, I also went and that same trip in a in a canoe on the Zambezi River, which is full of crocodiles and hippos. hippos are actually more dangerous than crocodiles. Fun fact there, and did fine, even though I didn't know how to swim and I had been terrified a water. never learned how to swim. So I always avoid that was the first time I'd ever been in a canoe or kayak. I was on that trip.

It was a Tony Robbins trip, I had joined something called Platinum partnership, that's way, which is his high level thing where you pay 100 and whatever thousand dollars a year, great to be in it. And I did it for three years, almost. It was life changing, for sure. But it all started with that one $800 ticket for unleash the power within and Chicago. And then the next event was a few months after that. And the next event after that was about eight months later. And by then I was unrecognizable from the version of myself from prior. And that was just my physical transformation and mental I guess, when you talk about the fear and stuff, but spiritual transformation that came in 2012.

CK LIN 10:59
Well, before you go, the spiritual aspect of it, I'm curious to now for the people that are listening to this, chances are they're like you and me, right? They love reading books and listening to a podcast, you know, really wanted to discover the secrets of life, I want to get the most juice out of this precious gift we've been given. And, and one of the things that I teach is, you also hear people say this a lot is whatever you want is outside of your comfort zone.

Wherever you want is outside of your comfort zone. And fear is actually a really good indicator that you're at the boundary of your comfort zone and whatever growth lies beyond. Yeah. So I'm curious to know. So beyond walking on coals? How do you continuously pushing that boundary of your comfort zone and outside their comfort zone for the sake of growth?

Unknown Speaker 11:56
I'm a lifelong learner, I think it what matters more than anything is to shift your identity and not just try and establish new habits and make behavior changes which those are important. But if you see yourself as a lifelong learner, or you see yourself as somebody who pushes the envelope, or somebody who is living outside his or her comfort zone, that's just who you are, then your reticular activating system (RAS) and your brain is going to find all sorts of opportunities for you to manifest that. Just that's the way our brains work.

But if you don't see your let's say that you wanted to stop smoking, like I'm going to stop smoking, I'm going to stop smoking. Yeah, whatever. Right. So maybe stop but then you have relapse wherever you start smoking again.

You never changed your identity to a non smoker. That was the problem. a nonsmoker just doesn't smoke. It you still see yourself as somebody who enjoyed smoking, but now you're you're stopping, you didn't make that identity shift.

Unknown Speaker 13:08
So part of my identity is somebody who is constantly learning and growing, contributing, and looking for opportunities to go outside of my comfort zone without being prompted or pushed. Because I believe there are more blessings to be had. When you don't get the you don't get hit with the brick from the universe to like, okay, you need to make a change now. Even if you can do it before the feather arrives, you know, there's this analogy like feathers get, you know, the drop on you is like little hints from the universe. You could ignore those, and then that turns into a brick. And you can ignore that too. And then more bricks. Eventually, the Mack truck comes and runs you over. If you keep ignoring the brick, I don't even want to get to the brick stage.

I don't even I want to find opportunities to grow and evolve where I don't even have to wait for the feathers. Hmm, I just I just tap into the synchronicities of life and universe. I know the vortex is there. You know?

Are you familiar with Abraham Hicks? Go ahead and tell us yeah, so this might sound pretty out there. It sounded out there for me when I first heard of Abraham. But my wife is also a podcaster. Or Ryan has a podcast called stellar life and she was a fan of Abraham Hicks before I'd even heard of Abraham. Esther Hicks is the woman who channels this entity, or entities called Abraham, actually multiple entities. I don't know what else you'd call them like Ascended Masters. People who have passed I don't know. I don't know what Abraham is exactly. But I do know that the message really resonates. And I we just went to an abraham hicks event on the weekend. It was amazing. And it was not the first time we'd been. We go usually once a year for the last couple of years. And one of the core concepts from Abraham is the law of attraction. Another one is the vortex and that everything that you want desire can imagine is in the vortex waiting for you. But we disconnect ourselves from the vortex we kick up resistance in our path unnecessarily. Like we could just get into an abundance mindset so forth and just attract all this wonder into our lives. And yet we we don't do it, we don't believe we're worthy. We don't think it's possible. We believe that side effects should just naturally come that it things are hard, and therefore they become hard. So yeah, I just want to stay in the vortex as much as possible. And and one thing that Abraham teaches is that pets are great, it's being in the vortex. So if you've got a pet, they're like always in the vortex. They're just so fun and fun loving and everything. And that helps us stay in the vortex. We just lost our cat. Not long ago, few months ago, it's been really hard. She's She's beautiful. soul. And yeah, there's some good meditations and and words of wisdom about losing your pet, actually from Abraham Hicks videos on YouTube. Anyway. So yeah, this has been a journey that is continuing and evolving. And you never, you never get to the destination. And I want to keep ahead of the curve and do stuff that I'm not prompted to buy those bricks or even feathers.

CK LIN 17:25
So here's one question that I have as a follow up to that. Thank you for sharing, by the way, is that you talked about identity shifting. So let's use the smokers decision example. Yeah, logically, it's a really good idea. They want to change. And they want to be that I'm a I'm a, you know, my identity is someone who doesn't smoke. Yeah. Right. So how do you go from? It's a good idea to have someone who didn't smoke. Because even though it sounds simple to say intellectually, that tiny gap between stimulus and response, I would say it's, it's is the key to the secret of life. Right? So how would you articulate the shift from someone who thinks this is a good idea to someone who actually believes wholeheartedly from the body perspective,

it's all in the desire, desires, the fuel. I learned this in Kabbalah, Kabbalah classes, and just love this concept. That desire is the engine for all of your growth and transformation and everything. So if you're, if you're wanting to quit smoking, you need to have enough desire to make it real, to manifest it. If you just think it's a good idea, you don't have the desire. So, yeah, it's not going to happen. But let's say that your daughter son, comes and pulls on your pant leg one day and says, hey, why you keep smoking that I want you to be alive when I get married. And then you start weeping, and you think I can't do this anymore. And that's the last cigarette you ever smoked. I've never smoked. So I don't know what that's like. But I, I had heard the story of somebody who was affected this way. Got the desire, then if it's not for you, or your health, maybe it's for for a loved one and the impact your loss is going to have on them.

CK LIN 19:55
How do you then have you heard the idea of equanimity craving versus aversion? That one of the key lessons that you learn from vipassanna? So the idea is, you know, let me unwind that a little bit. So one of the core tenants of Buddhism, is that all suffering comes from attachment. Right. So attachment includes, two components. One is the craving for something, like, Hey, I have a positive emotion about something. If I don't have this thing, I'm going to be miserable. Right, that's craving for something. The other one is aversion for some negative emotions that you don't want maybe is extremely uncomfortable, to speak in front of public whatever, like so the idea of putting you on stage, if you're uncomfortable with that is total misery. Right? So attachment and, and aversion. The idea of suffering is one or the other is no bueno. Right. So the whole idea is just letting these emotions pass through you and be equanimous as about it. Okay. Okay. So the idea. So going back to what you were saying, is having a strong desire for change, that fuels the action, then how do you not be so attached to the outcome? So should I bring suffering when, nonetheless, maybe you relapse to back to smoking? I don't know why we keep going back to smoking. I mean, that's the theme that we've been talking about, let's say you relapse, and go back to smoking. How do you not make yourself wrong for relapsingf, while still keeping a very strong desire to, you know, create this new identity of someone who doesn't smoke? It's interesting, both of us don't smoke. But

yeah, I don't think it's like, I don't think you're creating that identity, you just identify as a nonsmoker, or you identify as somebody who is focused on growth, or somebody who doesn't eat sugar or eats, you know, I don't know, healthy or whatever. If if you go on a binge or whatever, and you eat a bunch of sugar, you still think of yourself as somebody who eats healthy and doesn't, you know, a lot of sugar than, or, you know, it's like, not a sugar eater, you're going to go back to homeostasis of not eating a lot of sugar that Incidentally, you eating big piece of chocolate cake or whatever is just an anomaly. Yeah.

CK LIN 22:45
Okay. Cool. Anything else want to say about identity shifting? Because I believe that's actually a core tenet of any kind of personal and professional development journey. You can actually hold on to that really, really well. You know, Bruce Lee said, I'm not afraid of someone who knows 10,000 kicks one time, I may be afraid of someone who knows one kick 10,000 times, right? Where I'm paraphrasing a little bit, right. And I believe this is one of the core skill. If, if we master it, then we can create any kind of reality that we want in our life spiritually, physically, emotionally, intellectually, all these things that we can learn. So is there anything else you want to say about identity shifting?

I think it's got this in this analogy from, again, from Kabbalah that if you're chasing after one aspect, whether it's health or career business relationship, whenever you're missing the bigger picture, and all the other stuff will tend to drop away and kind of fall apart. So for example, if let's say you're really seeking a relationship, and let's say, imagine that here's the here's the model. So imagine white light, shining into a prism. and out the other end comes through all the different colors, there is purple and violet, blue, green, whatever. And all these areas of your life, your relationship, or lack thereof, your career, business, health, etc. They're all different colors. If you chase after the colors, you don't get any of it, you basically it all slips through the fingers, you might focus on your health, and then your relationship falls apart. Or you focus on your career, and your health falls apart. Whereas if you focus on the white light, that's where all the colors come in, and you get it all.

CK LIN 27:10
What's the white light, in this case?

Unknown Speaker 27:12
white light is white light of the Creator. Remember this from this is from Kabbalah, which is the mystical branch of Judaism, which is actually applicable to any religion, you can study Kabbalah or like I studied with at the Kabbalah center, you can learn Kabbalah, and apply it as a Jew, a Hindu, or Muslim or Christian, an atheist. It's like an ancient self help movement. It's really, really cool. So imagine, you are now changing your focus from chasing after these different colors. Yeah, you're instead chasing after the white light and not chasing it, but you're connecting with the light. It's all about the every thing I do, I'm looking to reveal more light.

Yeah, so if I'm going to speak at a conference, I want to reveal more light. If I'm going to be on a podcast, I want to reveal more light if I'm going to interview somebody for my podcasts, or try and reveal more light. So if that is how you operate in the world, and the whole identity thing is just in a much more powerful context, you're not just a nonsmoker. Your I don't know light chaser or whatever you want to call it the sum of a child of God, I don't know. Or if you're an atheist is somebody who's just really connected to the fabric, recover the universe, and the community and the environment or whatever, whatever matters to your your, you get a glimpse of the bigger picture. Hmm. So I think that really helps as far as identity shift as well.

CK LIN 29:16
I appreciate that. I think from for me going from someone who is a agnostic, not sure like uncertain whether or not there's a greater power to someone who is spiritual, who actually believes. And the the journey has been really interesting psychological journey has been I gotta fend for myself, versus now having a deeper faith that I'm now connected to the greater whole. So so so that journey in itself is beautiful. So when you speak about connecting to the light, you're going to be a speaker being on a podcast tell us a little bit more like concretize that for us. conceptually I get it, but like, what does that mean for you?

Well, here's here's the problem. And I can relate to where you're at. Because I was there too. I was agnostic, my whole life, almost even atheistic. Up until 2012, when I went to India on a Tony Robbins trip, my Platinum trip. And I had this experience. So the Oneness monks that did this blessing on me called adicha. They explained afterwards, God is not a belief, God's an experience. The Divine is an experience, so you haven't experienced God. And so you're agnostic. Once I experienced God, everything just clicked into place, it was amazing. I got touched by the Oneness monks on the forehead and are the top my head was, like I said, adicha, I experienced this sense of calm and peace and connection with the creator and all this. Just I don't know, it was an awakening experience for me, and then I go outside right afterwards, and all the greenery and everything was so vividly. Technicolor. it just, I couldn't make this up was more brilliant Technicolor than cartoon. I got the experience, I got what they said about it being an experience and not a belief. So think you gotta have to put yourself in a position to be able to experience and so for me, things like going to oneness events, like thing I went to, then we went my wife and I, we Okay, so when I met my wife, who was at a Tony Robbins event, two months after this awakening experience in India, a month later, we go to India together to oneness University, which is where, like the headquarters of oneness movement is, and we had an amazing experiences. My wife, actually, Orion had an out of body experience at this at the temple, while being zapped with the Oneness energy by that the monks with adicha.

So be yourself in proximity of these sorts of non ordinary experiences. And eventually you will experience God, the divine oneness, whatever you want to call, what is beyond the tangible, so what we think is kind of like the real reality, which is only a this tiny sliver of what is actually real. Right? So that's another thing

I learned from kaballah is that there's the 1% reality, which is gotta pay my bills, the, you know, knock on wood, and that's actually wood and solid and everything. That's the 1%. And the 99%, which is everything else that we can't possibly imagine, let alone experience. And our human form is the rest of reality. As long as you go through your day, knowing that there's something so much bigger, that you can at least imagine that there is that that's going to be it's going to just change how you show up in the world. It's like having awareness of your awareness. So you can be agnostic, and put yourself in proximity of non ordinary experiences, and eventually, you will tune in. And, yeah, the I think everything just kind of flows from that. Hmm.

CK LIN 34:39
Can you say a little bit more about? Because you had a spiritual experience? Right? You had a mystical spiritual experience. Oh, interesting. So say more about that, is it more of a like an acclimation process? Because now you have sort of experienced that benchmark yourself that way, and then I can kind of go back to you well is, so back to that state again.

Okay, so the monks teach that there's not just an awakening state, but there's an awakening. That's a permanent awakening. So you can go into an awakened state like I did when I was touched the first time in India. But that doesn't stick. You could drop back down to lower vibration, you're not awakened. But when you get the permanent shift and your brain, what they call awakening, then it doesn't revert back, you can still have awakened states that take you to even higher levels of awakening. Like this is a continuum. This is an ongoing evolution up that you don't drop back down to not awakened after having that awakening, so I am have lots of spiritual experiences happen that are non ordinary, that sounds fantastical, but they're just part of my, my regular experience. Now, like for example, I went to an event run by Donnie Epstein. And he's amazing. He'd be great to have on your show. You know, great, yeah, he's been on my show eyes. He's an energy worker, healer, but also the founder of network Chiropractic and just at the energy energetics is phenomenal. And he's he's a wizard, it really is. So he does this entrainment is what is called on you to open up your energy centers.

After getting an entrainment by him, I'm laying on the floor blissed out, and I realize I could just get this kind of download, that I can give adicha , which I just experienced that powerful adicha few months earlier, but I realized that I could do this remotely. I had learned in India to give adicha as well as to receive. So I was adicha giver, I could now give them remotely without being in the physical presence of somebody. And so at least that's what I was receiving, during this blissed out statement that I was on laying on the floor after the entrainment. So I start blessing all these different people. 50 different people, I don't know how long I was laying on the four, four, but one of them somebody hadn't thought of for 15 years ago, guy that had sued me for wrongful dismissal. A it was an employee is talking badly about meet other staff are kind of gossiping about me. And I was livid about it. And I was very young at the time and not the most mature boss. So I made an example of him, walk them off the property. And you know, he had to pack his stuff into a box and everything. So he filed wrongful dismissal, which was a frivolous lawsuit, because Wisconsin was a work at will state. But anyways, I eventually paid him off to settle the lawsuit rather than just fight it all the way to the point where I would win because I would win. No, I, I'd spend more money and lose a lot of time. So this happened in the 90s. He is gone from my life for 15 years. I don't even think of him. I never hear his name. never run into him. Even though we lived in the same city, and Madison, Wisconsin for a number of years. He's just gone. And I pray for him while laying on the floor that day. And guess who calls me four days later? When my cell phone to apologize? Wow. Yeah, we were all connected. And this doesn't faze me at all. It just makes total sense. And as a former skeptic, and almost atheist, I would say yeah, that's, you know, coincidence, or whatever.

I believe that skepticism and cynicism are two sides of the same coin. If you're a skeptic, you're just one step away from being a cynic. And once that, you cut yourself off from everything that is awesome. And the true sense of the word awesome. Word is so overused these days. But look at the true definition of awesome.

Anyway, so we had a beautiful conversation. 45 minutes or so I told him, I was nothing for me to forgive, because I got all these great lessons from this process about being you know, using progressive discipline with staff, and I'm a better boss. Now. I also read contracts very well now care very carefully, and so forth. I learned a lot from this process is nothing to forgive, it was a gift for me. And we met up a couple months later, and I gave him some Tony Robbins DVDs, because he was having some relationship issues. And this was all about improving your relationship that DVD set. And then I randomly see him a few months later a pet smart. So all those years go by, I never even hear his name. And then I just randomly see him at a pet smart was going shopping with one of my daughters.

That's the way the world works. That's the way the universe works. You just have to take tune in, it's like you are a receiver. And you gotta tune into the right radio station. It's all there for you.

CK LIN 41:23
So what I hear in everything that you said, so far. One, when you tap in to this source spirituality, you're more likely to have serendipitous moments. say more about that.

Unknown Speaker 41:51
So you, you don't worry so much about the fact that, you know, we're mortal, and that we're going to die. It's a big fear of people. I was terrified of dying before this spiritual set of experiences, and now it's, I, the contrast is there. So that we can benefit from it and, and, and appreciate all the gifts. Without the contrast with the only sunny days, you can appreciate it. Like if you get some storms and some rain. If there's no death, and how do you appreciate life? How do you treat it? Like it's a precious gift that everyday matters. So that's brought me great perspective.

CK LIN 42:51
They say that so one quote come came to mind says the youth is wasted on the young. Yeah. Right, because they don't know what's coming. So with this awareness of death momento mori, that we can truly appreciate every day, every moment, you know, such as the moment that we have right now. So thank you for being here.

Unknown Speaker 43:10
Yeah. Thank you. Thank you. You know, as funny that mentioned momento mori. And some people think that's very morbid to carry a coin in your pocket that has that an a picture of a skull or something to remind you that your mortal and you will die. I don't have one. But now I don't see it as weird because it gives you perspective to count every day as a precious gift and to make it make it really count. And not be unintentional, with your time and your attention. I was at a Genius Network event A couple of months ago with my wife and the way they started. This is Joe polishes group. The way the that Joe started that meeting was to play. Not a meditation, but like a lesson on death. That was about 10 minutes long. from Sam Harris. And you know, Sam Harris. Yeah. So he's got this app called the waking up app. Do you have that? I don't, you should check that out. It's really cool. So in the app are a bunch of meditations, but they're also a bunch of lessons. He's just riffing about different things like gratitude and death, and mindfulness and all yeah, it's really, really good. So he, Joe played the 10 minute segment on death from the lessons to start this two day event. Wow, what a different energy. Everybody had and this, the whole event had for the rest of those two days, because he played that. It's not like more bid or whatever it because we are all going to die, but have some awareness about it and the preciousness of life changes the whole conversation. Really cool.

CK LIN 45:11
Because the World War bit to me implies that, hey, we're going to die in nihilism, what's the point? But to me, momento mori has an empowering, almost optimistic connotation to it. Because precisely because my life is limited finite, then actually gets me to deepen this moment, right here now, versus wasting it just because it's just going to be another day. That's the way I interpret, you know, the word morbid, the connotation of it.

So I'm curious, how do you see the end of your life? Is it truly the end? Or is it it just a transformation to another chapter?

CK LIN 46:05
Yeah, it's a really good question. So I'm trained as a scientist. So in my mind, I thought to the equation, energy can't be created or destroyed. So when I first started thinking about it, it's like, okay, spirituality doesn't make sense this and that. But I have since then, many spiritual awakening, so to speak, because I found my way, I met the Dalai Lama in very close proximity, and his presence really catalyzed my spiritual journey. Then I had my first cup of ayahuasca, soon after that, and that really brought me some similar to your, the adicha experience, I had a mystical experience. One with the collective whole and I've drunken ayahuasca, about 30 plus times since then. Okay. So so significant amount of journeys, for me to really deepen my spiritual lessons. where I am right now, us going back to source, right, I'm part of this collective whole. And part of the experience of living the human life is for me to, at the end, glorify and to allow God to experience different aspects of, of life. And then I'm going to go back to source that then allow me to come back again and again. The way I kind of think about it, is this is heaven on earth, like literally, and I, I paid God significant amount of spiritual currency to come back and experience this. But when this lifetime is over, and then I go back to source again, that's what my mental model right now without any kind of spiritual texts to reflect on anything.

Okay. So but you still identify as agnostic then?

CK LIN 48:15
Oh, no, let's say when I started, as a scientist, I wasn't sure. Then I had spiritual experiences since then. started from meditation to ayahuasca to having conversations with other wisdom teachers got it, then I've got now deepen and more and more clear, clarity. What this is all mean. So now I have more relative truth, rather than the Absolute Truth, so to speak.

Unknown Speaker 48:46
Yeah. Yeah. Yeah. Who knows what the capital T truth is? Right? Right. This cat? That's part of the 99% we can't get access to.

CK LIN 48:55
So actually on that note, here's one question I wanted to ask you, I, how do you? And then, on the surface level, the question is, how do you make decisions? Well, under underlying that question is how do you find your truth? So how would you answer that question? You know, because you have a lot of experiences, you seek out wisdom teachers, you talked to a lot of different people. So you have a lot of information source? How do you know, all right, this is true for me.

Yeah, I, I tried to have a bigger picture in mind, before I make my decision. But you know, the old adage that leaders make up their mind quickly, and they change their mind slowly, so I'm not one to spend a lot of time mulling over a decision. Either, it makes sense or it doesn't, or resonates with me, or doesn't. But I do look for some inspiration, or some connection to source to the creator to get guidance. Because I get so much of these serendipity, and synchronicities and stuff. And I know if I'm on the path.

It's almost like you could channel the source of the Creator source through just your words and deeds, if you chose to do so if you if you developed that ability. We all I believe all have that ability in us some more than others. I mean, for example, Esther Hicks, has a very non normal ability to channel. So if you're connecting to source, and you're kind of channeling, and you can have these insights, that you're not really sure if it's you, or it's the Creator, because it's not like the Creator is going to talk to you on a deep voice, right? Or your voice is going to change when you're speaking the wisdom of the Creator or something through you.

But if you ask yourself, actually asked the voice or the whoever you think is behind that wisdom, is that you? Or Is that me? You get an answer. So if you, let's say you get some insight or some inspiration, like, I really should contact this person and have this person on my show on my podcast, even though it's not in the normal sphere of the kinds of guests that I have. I just feel this is important. I don't know why. Okay. So you could say, all right, is this me? Or is this the creator guiding me?

CK LIN 52:25
I see. So you literally ask yourself that question.

Is this me? Or is this you? And then wait for the answer. And that'll be right. So sometimes, it'll be your voice that says, This is totally a great opportunity, go for it. And it's just you. But sometimes it's it's the Creator. And if it's the Creator, and you ask the question, Is this you? Or is this me? Then you know, for sure get the answer, not just, you know, I, you might get confused with the first insight where it's coming from. Now, if you ask him and wait and listen. Is this me? Or is this you?

CK LIN 53:12
Thank you for that. Yeah,

I have to give credit where credit's due on that. I learned that from an akashic records reading, do you know anything about akashic records?

CK LIN 53:21
I know of it, I don't know, much beyond the name.

Okay. So. Ann is the lady who does these readings, she's great, by the way. And Marie Pizarro and body energy I don't get any affiliate commissions or whatever. I got some very powerful readings from her. And so to my wife, Orion, she actually got a reading first. And it was, there was stuff in there that she couldn't have possibly known. That was very helpful, insightful power fall. And then she got a second reading from the same lady. And then I'm like, Okay, I gotta get a reading too. So the first reading, I've only gotten one so far. But that was one insight that I got from that first reading. To ask, I want to develop my ability to channel and to to have psychic abilities have more direct connection? And I, I can do, it turns out, that's a something that I do have access to.

So you think okay, well, this Akashic Record stuff that sounds like bunk, or whatever, if that's you, the listener thinking that I'm with you, because I was there too. I just didn't know. I was a scientist, I was a skeptic, I was agnostic. And then all those experiences happened. And now, the way that I operate in life is by this concept of the willing suspension of disbelief. Why introduce skepticism, when you don't even have enough information yet? Why introduce resistance in your path, when you don't have to? Just go into it open minded, the willing suspension of disbelief and see where it leads. Try and akashic records reading try. The entrainment from Donnie Epstein or one of his practitioners go to one of his events like the transformational gate. Go to a Tony Robbins event, walk on fire, you just try it.

CK LIN 56:00
Thanks for that. I'm the same way, because in my mind was the worst that could happen. Like what's the probabilistic outcome? Right? What's the possible payoff? What's the possible cost? What's the best that can happen? What's the worst that could happen? And then if it's net net positive, worst thing that could happen, maybe you pay some money, maybe you spend some time, maybe you have some energy, but nonetheless, you have a story to tell, right? It's those that's the worst that could happen. If it's possibly Game Over, then that's a whole other story for him. But But if, but if that's not the case, it's worth trying things out at least one time.

Okay. You know, I don't want to be one of these crusty old curmudgeons, that's like, get off my lawn. Right? Nobody wants that. But you turn into that if you keep making these poor choices of going through a closed minded mindset, every opportunity, every gift that's presented to you turn your snub your nose to it.

CK LIN 57:11
So a couple more questions, and then we'll complete. first question: so you talk about cultivating your ability to channel source. So based on everything that you try, so far, I know that you are a great student of life, you probably try a lot of different things, different different venues, what would be one or two or three things has really moved the needle for you, for you to feel that, hey, I'm actually getting better at channel for source. Right. Right. That's, that's your career intention right now. Yeah,

Unknown Speaker 57:58
one of them. I've got plenty of I've got lots of desires. So one thing I do that helps put me in the proximity of this ability is to coach and not just consult. So I'm an SEO consultant, I help companies big brands. And in fact, like, I've worked with Chanel and Zappos and Sony, and CNBC, and CNBC and so forth, help them with their Google rankings. So that's my expertise. But I also now over the last several years have developed a coaching practice. I can work with clients in a coaching capacity that includes general business advice, and also personal development advice. And that gives me an opportunity to channel or to kind of step aside and give something that is profound, and powerful. And I don't know how I got that inspiration, but it was massively life changing. And so I've had some coaching clients have those kinds of experiences working with me. If I had said, Now coaching isn't going to get me as much revenue, which it doesn't, that's fine. But it's not about the money.

Money is just energy. And there are lots of other ways to get energy besides money. And if you see that energy, that give if money is energy, and let's say that you are all this is a really important lesson that I learned from Kabbalah is, you don't want to disrespect the energy of money, you know, as people sometimes will just throw money away, like literally like the treat pennies as a as trash. No, I don't want those pennies here, those stick them in this. Like the penny jar thing at the gas station, I don't want to, I don't want that you disrespect the energy, it's just the size of the vessel is small. Right? We are working to increase the size of our vessel. So we can take in more light from the Creator. Well, the amount of energy and a penny is small, but at the quality, the energy is the same quality that's in a million dollars, or a billion dollars. So don't step over that Penny next time you see it, pick it up off the ground, or don't throw the penny in the in the the jar, but appreciate the value of the energy inside it is contained within it. So I'm always looking for opportunities to reveal light, add value, and make a difference. And by doing the coaching, it gives me lots of opportunity to tap in and not just focus on. All right, here's what we need to do to optimize your robots. txt file or something like that, when we're actually working on something that is going to impact generations, you know,

CK LIN 1:01:16
coaching is one venue. is there another?

I'm working on creating my own events, I do have the podcast, get yourself optimized, which I used to call the optimize geek as you had mentioned. So I rebranded that so it wouldn't just identify with geeks that identify with anybody who wants to optimize themselves or evolve to the next level. So that's another way that I feel like I can channel more. And also even having people who are channels on the podcast I just had Paul Selig. He's really cool. Have you heard him?

Yeah, he is. Aubreu Marcus is a big fan of him, right?

Yeah. So he's got a new book coming out. Anyway, so he actually channeled on the episode, which is no kidding all out at the end of it. So cool.

I did ask him personal questions. Sure. And, and things that could benefit me, but also the listeners to feel like the podcast is such a great opportunity to get face times, quote, unquote, with people who are leaders in these different areas that you can ask them anything. It's really amazing. It's such a great opportunity. So anyways, I do I use the podcast as a way to access to kind of direct connect to the creator, I'm oftentimes coaching friends and family and so forth, and helping them with input from a standpoint of like, how can I get out of the way and let a message that's bigger than myself get through to them?

CK LIN 1:03:20
I have a suggestion. Yeah. Something that I'm experimenting right now, personally, is Facebook Lives. Okay. Yeah, literally, just whatever comes through me interacting with people. And it's been tremendous growth journey, as well as an opportunity to make an impact with people.

Great suggestion. I actually did a an Ask me anything Facebook Live last month.

CK LIN 1:03:49
Last question. You talked about many peer groups that you put yourself in you made a significant investment, that Platinum group, the Genius Network, I'm sure your many, many others. So tell us the importance of because they require significant investment of time, money, energy. Yeah. So tell us why you do it that way. And what's the benefit of putting yourself in the proximity of certain caliber peer groups?

Unknown Speaker 1:04:22
Right. Well, you know, the, the adage that you are the five people you hang out with the most and I believe that to be true, at least kind of generally. So I want to put myself in proximity of people, I want to become more like there's a lot of great people out there that find high level groups to be a part of, you know, so I'm big into biohacking. What's a group that Dave Asprey is in? Yeah, so I've had Dave Asprey on my show. He's the creator of bulletproof has, I'm sure, you know, amazing guy. I know he's in metal, I'm in metal. I know he's in Genius Network. I'm a genius network. And if I can be in proximity with him, then potentially amazing things could happen.

I went through this whole thing of doing stem cell therapy. My wife did it, my kids did it in large part because of Dave Asprey. First, I had him on the show, and we talked about stem cell therapy. I went to his conference, the bulletproof biohacking conference, which he brought me in for free, which was very generous of him. My wife and I, and we loved it was amazing conference, we got to hear about stem cell therapy, which we hadn't really not very much information about before. And we got to meet Dr. Harry Adelson, great stem cell doc. And then we saw him again The following year, we went back to the conference again, and he keynoted at that time. All right, we can meet we need to go and get some stem cell therapy from this guy. And he also was on my show, and on Orion's. So that was incredible. And not only get your stem cells harvested and re injected in different parts of your body to deal with chronic pain and, and issues like muscular skeletal pain and so forth. Which I didn't really have any like that. But I wanted to do it for maintenance. I wanted to like kind of rejuvenate, right? preventative. Yeah, exactly. And also you get your stem cells harvested, and then you can get them banked. for a rainy day, let's say 40 years from now you want to use stem cells from when you were 40 years younger. That's much better than using stem cells from current time, in fact, themselves aren't as functional. Once you get into your mid to late 70s. It's 5050, whether you're even going to be able to use your stem cells at that point. So get them harvested while you're still young.

What's the expression best time to plant a tree is 20 years ago, second best time is today, right? So go get your stem cells harvested and then get them banked so that you can use them in a rainy day you have a time machine now. The only problem is don't get them banked in the US because the FDA has considered your own stem cells to be a drug. And so they regulate your stem cells as a drug and they don't let you use them. In fact, they just sent a destruction order to the stem cell bank that were using us stem cell out of Florida, demanding that they destroy the stem cells and they got a court order for this, Wow, my stem cells, my wife's to my kids are going to be destroyed. And so we're fighting that with lawyers, and they're about 70 of us that are teaming up patient. There are people who have had stem cells banked there that have teamed up and hired a law firm to fight this fight, fight the government fight the FDA, it's ridiculous. So if you get your stem cells banked? Do it overseas, not in the US.

CK LIN 1:08:27
Going back to the peer group question. So when you make there's someone listening to this right now, and they may be thinking, you know, the ass breeze group or Genius Network or platinum, whatever it may be, right, my group, your group, you know, all kinds of different groups out there tribes? Yeah. How would you advise them to make the decision? Because they do have finite resources: time, energy, money, right? And how do they, you know, make the appropriate, the best, the wisest decision. Do you have any framework they can advise them on?

Well, there was a lot of trial and error and a lot of expense involved in my process. And I spent probably upwards of a million dollars over the last 10 years. So I doubt that many listeners are going to want to do that. But what they could do for free is just listen to get yourself optimized there. Several hundred now episodes for them to listen to, and the ones that resonate the most for them. Probably going to give them a sense of which masterminds or groups to become a part of. So for example, if somebody really resonated with the Paul Selig interview, and they want to learn more and study more, you know, there's abraham hicks conferences, essentially, it's like a cruise you could go on for a week with Esther Hicks and Abraham and a bunch people and have all this amazing wisdom and opportunity to ask questions of Abraham and so forth. So that's a full immersion sort of experience. If you really resonated with the Chris keen episode on my podcast, where he's the CTO of 40 years of Zen, it's one of Dave Asprey, his companies. you go for a week and get full immersion into neurofeedback. And it's super powerful, I had memories that were unlocked, I hadn't had for 40 years, 40 years of not having these memories, and then I go to this 40 years of Zen event, and boom, they're all there. It's pretty amazing. And it is life changing. If that resonated with you, then it's not a mastermind per se. It's a week long immersion into this very advanced neurofeedback, there's a community around it, they do have these monthly check in calls, and you can jump on zoom, and there's a community there and get to ask questions of Dr. Drew, and so forth. And there's no charge for that. It's just anybody who's gone through the 40 years of Zen process. But there's definitely transformation in that.

CK LIN 1:11:21
So quick question about the remembering of the old memory from 40 years ago. What do you do? What did it do for you? Like, why is it important for you?

why is it important because I don't have an overall, like, Pleasant View of my childhood. Many of us have traumas from our childhood, right? And it was like, Oh, yeah. Not the most awesome childhood, right? If you have an amazing childhood, you're very blessed. Many of us do not. And yeah, I want to have more memories from my childhood and not just unpleasant ones. Gotcha. Thanks. That was really cool. That was really cool. And a lot of us will block memories because that's just a coping mechanism. But you block all the good stuff, too. I felt like I had planted some flowers or just kind of re open some neural pathways that that it has cemented over.

CK LIN 1:12:30
So those are two. Anything else?

Unknown Speaker 1:12:33
Well, for me, I've done a number of different masterminds. mentioned Genius Network. I've also done I'm just now starting Strategic Coach. I've done couple meetups there, but the actual main curriculum I haven't started yet. That's Dan Sullivan. He's amazing. I will have him on the podcast. I haven't haven't had him on yet. I've actually have episodes on the show where we talked about masterminds and what are the best masterminds and being a connoisseur of find masterminds, and then having a guest who's big into that too. I was a fun riffing session. I'm thinking like, for example, the guy who heads up war room

CK LIN 1:15:33
So the CEO of war room I had him on, and we talked about a whole bunch of different masterminds that he's in, that I'm in. So that was a fun one. What else? So many different groups that you could be a part of, I've heard a good bunch to that I wanted to check out like I've heard good things about brotherhood. Forget things about the wake up warrior program. That was for for for men only expose the Brotherhood. For good things about YPO and EO and so forth.

What do you what do you evaluate when, like, when you go from group to group? Yeah, I,

I look to add value and for synchronicity to happen for the one plus one sort of equals three equation to happen. And if there's alignment and values and mission,

CK LIN 1:16:51
to alignment of value, mission, serendipity, some magical moments, any thing? Do you look at business, revenue opportunities, or anything like that, or fringe opportunities or what else you're looking at?

Yeah, if I can meet cool people through it, if I can generate revenue from it. So Genius Network, for example, has generated enough revenue that it pays for itself, just from direct client revenue. That's great. Yeah.

CK LIN 1:17:27
Beautiful. Anything else you think I should ask I didn't ask. I think we Yeah, we went through a lot of different areas. Thank you so much. So if people were inspired by your story, by your journey, by your point of view, where should they go to? Other than listen to podcast?

Unknown Speaker 1:17:45
Yeah. So I have two shows, "Get Yourself Optimized" and then "Marketing Speak". I also have a whole bunch of resources on - a lot of videos, a lot of archived webinars and have some PDF downloads bunch of stuff. There was lots of blog posts. Love it.

CK LIN 1:18:10
Thank you so much for shiny, LI Stephen. The show content is so inspiring. I know that you put so much heart and soul into these shows, and you can really tell just the quality of the questions that you asked and the quality of the answer that you receive, and just tremendous. So guys, go listen to the show.

Thank you.