April 3, 2020

054 Anthony Collova: How to Leverage Hindsight in Uncertain Times

In this episode, I talked with serial entrepreneur, Anthony Collova. He describes himself as a healer, a husband, a student, an artist, and a Burner. We talked deeply about what mental models and actionable tactics business owners could use to...


In this episode, I talked with serial entrepreneur, Anthony Collova. He describes himself as a healer, a husband, a student, an artist, and a Burner.

We talked deeply about what mental models and actionable tactics business owners could use to restructure their business when the world is falling apart.

TOPICS WE COVERED

  • Our power of choice
  • The 3 step framework for people who are starting a business right now
  • The 3 step framework for current business owners pivoting right now
  • The decision framework for difficult decisions and priorities
  • The importance of self-care
  • How self-care rituals give you a direct sense of certainty
  • His entheogenic experiences and lessons from them

QUOTABLE QUOTES

We do always have a choice. I believe that the power of choice is really the only power that we truly have in this world.

Don’t worry about inventing something new; start with the intersection of what you love doing, what you are good at, what you are willing to dedicate your life for the next 5 years.

Skip to the head of the line and get the answers to the test from somebody who's taken the test a number of times.

Lowering your stress is going to immediately put you in a space of momentum as opposed to a space of distraction.

Recognize that you are not a victim. You have the power of choice. Nobody can take that away from you.

That loneliness, sadness, and depression came because I had turned my back on the source of light, power, beauty, and love; the darkness that I was walking into was my own shadow that was being cast by the light.

When we're stuck in pain, we can pull the lesson from the  consequence of our behavior. And if we actually understand the lesson, we'll never have to repeat the lesson again because we have learned our lesson and never repeated the behavior that caused the consequence.

To go from a million to 10 million, you, you, you're going to change as a person.  And if you're not willing to grow into the person that can run at $10 million per year company, you're not gonna be that guy and you're not going to have the 10 or $20 million company; or if you do, you are going to be so stressed out of your mind because you haven't physically, mentally, emotionally, spiritually, socially, financially grown in the way that is going to be required for that company to excel.

If you focus on culture first, you're going to be surrounded by people that already understand you. And they already understand your clients. Because if you've done it right, then your marketing should attract the clients that are in alignment with you, which means you're attracting clients that are in alignment with your entire team, not just with your team's ability, but with your team's mindset. And that's huge.

So prioritizing systems, putting in place systems that allow you to prioritize the things that matter the most, and one of which is how do we generate cash immediately while still holding true to our ethics and morals and culture and provide value and truly do help people.

It wasn't that I didn't have the time, it's that I didn't prioritize the time.  It's that I didn't value the experience that was behind the ayahuasca ceremony or the meditation or the journaling or the affirmations. It's not that I didn't have the time to practice being a better person is that it's that I prioritize being a busy person, being a stressed out person, more than I did facilitating my growth.

Too many of us. Sit there and focus on killing all the guards and focus on the distractions and never take the steps on our path to get to the emperor. Many of us don't even know what that prize is. We don't even know that there's an emperor or a castle or anything else. All we see is distractions, pissed off clients, pissed off employees, and drama in the workplace. We just deal with all these things and we're left putting out fires rather than building an empire that we want to build.

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