April 16, 2020

058 Andrew Gottlieb: How to Start a Movement From Scratch?

When is the best time to plant a tree? The best time is 20 years ago; the 2nd best time is today. If you have a business, there is a huge opportunity to expand your brand from local to global with digital media. Andrew Gottlieb has worked with big...


When is the best time to plant a tree? The best time is 20 years ago; the 2nd best time is today.

If you have a business, there is a huge opportunity to expand your brand from local to global with digital media.

Andrew Gottlieb has worked with big names such as Eckhart Tolle, Lisa Nichols, Mama Gena’s School of Womanly Arts and Ken Blanchard.  He is the Founder of No Typical Moments. His company supports authors & thought leaders in selling their educational products through digital marketing.

TOPICS WE DISCUSSED

  • What is "readiness" for digital marketing
  • The purpose of social media marketing (hint, it has something to do with data)
  • Progression of digital media marketing (client list, social media following, JV connections, cold traffic, etc)
  • Which social platform is best to advertise for your business
  • Use Facebook video pixels to garner your audience
  • Use Facebook to create look-alike audiences
  • Even before social media marketing campaign, assess the long-term impact of Covid19 to your current business (e.g. restaurant as an example)
  • The top 2 things he does in his rituals: Tony Horton's P90X and Vishen Lachiani’s 6 Phases Meditation
  • Podcasts to get inspiration: Aubrey Marcus, Jacko Wilink, Lewis Howes, Impact Theory, David Goggins

INSIGHTFUL QUOTES

My mission is to redefine how we measure success in business to a model focused on empowering lives instead of maximizing profit. I envision a world where people are fully empowered to be the best version of themselves, thriving despite whatever circumstances may be in their way, and loving the planet with the same degree of compassion we show our best friend.

I don’t think digital is the end all be all for all businesses.

Whether we recommend businesses to use digital media depends on the team’s understanding of what it really is.

The psychology of someone being on Facebook and google is very different.

If you don’t have a large following already, you can use Facebook as an engagement mechanism.

LINKS

 

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