Oct. 14, 2020

089 Erik Oberholtzer: Ten Year Plan to Actualize 37 Tender Greens Restaurants

Erik Oberholtzer is a chef, social entrepreneur, and food activist. He is co-founder and chairman of Los Angeles-based Tender Greens, a healthy food restaurant chain. We talked about... On Box Breathing And Other Techniques Before Any Meeting On...


Erik Oberholtzer is chef, social entrepreneur and food activist. He is co-founder and chairman of Los Angeles-based Tender Greens, a healthy food restaurant chain. He is now part of Cohere where he advises other founders of food brands to help them do the same. He also has a unique goal-setting system called "The Ten Year Plan" to help others achieve their dreams

 

We Talked About...

  • On Box Breathing And Other Techniques Before Any Meeting
  • On Presence Practices (Specifically Transcendental Meditation)
  • How He Describes the Experience of Meditation to Non-Meditators
  • How He Cultivated Thoughtfulness Through Suffering
  • How I Navigate Maslow's Hierarchy of Needs
  • Positive Relationship With Food & How I Became a Chef
  • My Early Mentors in the Hospitality And Culinary Space
  • Bridging Youthful Naiveté and Betting On Himself
  • First Steps From Food Novice to Food Aficionado
  • The Joy of Shopping in Farmers' Markets
  • Food Shopping as An Adventure
  • How I Picked My Core Team That Lasted 10 Years
  • How I Picked My Core Team (Beyond Hard Skills)
  • The Bus Test For Cofounders
  • How Ayahuasca Helped Me Celebrated My Success And Post-Exit Plan
  • 3 Whys to Crystalize the Core Messages
  • How I Concretize the 10-Year Vision of Tender Greens
  • Why We Picked an Inside-Out Approach to Design Tender Greens
  • How I'd Respond to Those Who Just Want to Maximize Profit
  • Inside-Out Brand Building Approach as 100% Asset
  • B-Corp As Guardrails For Conscious Brands
  • My Advice to Founders Who Just Want to Focus on Profit Maximization
  • Erik's Bullshit Detector Test
  • Opportunities For New Entrepreneurs Due to COVID
  • Promising Technologies: Blockchain Technology For Food
  • Why Supply Chain Will Adopt Blockchain For Higher Transparency
  • 10 Principles For Agrobiodiversity Transparency
  • Regenerative Organic Agriculture
  • Erik's Definition of Purpose
  • Erik's Definition of Wealth and Success
  • The One Habit That Has Been Most Transformative in the Last 5 Years
  • How He Handled His Transition And Identity Shift Since Tender Greens
  • His Advice to the Younger Entrepreneur Who is Going Through His Dark Night of the Soul
  • What Impact Do You Hope to Make in the World

 

Links

 

If You Like This, You'll Like These Episodes Too

Join the FREE NobleWarriors Facebook group --> Here

You'll get advanced notice of upcoming interviews and keep the practices alive.