089 Erik Oberholtzer: Ten Year Plan to Actualize 37 Tender Greens Restaurants

Erik Oberholtzer is chef, social entrepreneur and food activist. He is co-founder and chairman of Los Angeles-based Tender Greens, a healthy food restaurant chain. He is now part of Cohere where he advises other founders of food brands to help them do the same. He also has a unique goal-setting system called "The Ten Year Plan" to help others achieve their dreams

We Talked About...

On Box Breathing And Other Techniques Before Any Meeting
On Presence Practices (Specifically Transcendental Meditation)
How He Describes the Experience of Meditation to Non-Meditators
How He Cultivated Thoughtfulness Through Suffering
How I Navigate Maslow's Hierarchy of Needs
Positive Relationship With Food & How I Became a Chef
My Early Mentors in the Hospitality And Culinary Space
Bridging Youthful Naiveté and Betting On Himself
First Steps From Food Novice to Food Aficionado
The Joy of Shopping in Farmers' Markets
Food Shopping as An Adventure
How I Picked My Core Team That Lasted 10 Years
How I Picked My Core Team (Beyond Hard Skills)
The Bus Test For Cofounders
How Ayahuasca Helped Me Celebrated My Success And Post-Exit Plan
3 Whys to Crystalize the Core Messages
How I Concretize the 10-Year Vision of Tender Greens
Why We Picked an Inside-Out Approach to Design Tender Greens
How I'd Respond to Those Who Just Want to Maximize Profit
Inside-Out Brand Building Approach as 100% Asset
B-Corp As Guardrails For Conscious Brands
My Advice to Founders Who Just Want to Focus on Profit Maximization
Erik's Bullshit Detector Test
Opportunities For New Entrepreneurs Due to COVID
Promising Technologies: Blockchain Technology For Food
Why Supply Chain Will Adopt Blockchain For Higher Transparency
10 Principles For Agrobiodiversity Transparency
Regenerative Organic Agriculture
Erik's Definition of Purpose
Erik's Definition of Wealth and Success
The One Habit That Has Been Most Transformative in the Last 5 Years
How He Handled His Transition And Identity Shift Since Tender Greens
His Advice to the Younger Entrepreneur Who is Going Through His Dark Night of the Soul
What Impact Do You Hope to Make in the World