Aug. 29, 2021

126 Sam Horn: How to Create Intriguing Communication that Makes Win-win Collaborations

My guest is Sam Horn.

Sam Horn agrees with Katherine Graham who said, "To do what you love and feel that it matters, how could anything be more fun?" The only thing that could be more fun is to do work you love that matters , with people you enjoy and respect, and get paid for it. That's what Sam gets to do every day in her work helping individuals and organizations create one-of-a-kind brands, businesses, books, presentations and pitches. Her 3 TEDx talks and 9 books have been featured in NY Times, on NPR, and presented to Cisco, Intel, Fidelity, NASA, Nationwide and National Geographic. Sheri Salata, (Oprah's Executive Producer) says Sam is, "One of the bright lights and most accessible wisdom sharers in our culture today."

We talked about...

  • 5:27 How she can predict if someone is getting a deal without hearing the pitch.
  • 4:05 How to get a book publisher's attention at the Maui writer's conference in 60 seconds
  • 8:18 The framework and the exact pitch she taught a social entrepreneur to win millions in funding in 60 seconds
  • 28:14 For those in transition, she shared the 4A framework: avocation, ability, adversity, attitude to help you figuring out your meaningful next.
  • 69:53 How to enroll high profile mentors and cultivate deep relationships with them
  • 51:14 We talked about living a self-sacrificing life vs. living a life of ikigai (reason for waking up in the morning).
  • 54:22 How a simple exercise helped her write her own philosophy at 18 (and ending any future indecisions about life's tough choices)



Wisdom Quotes

"There are things that we care about and our goal is to see why is this to someone's benefit? How is it going to be a win for them? And then just to communicate that clearly and concisely, not with a gimmick, but with communication that actually sets up this connection in a way that they genuinely are intrigued."


"A meaningful life is the result of being crystal clear why we’re here. If we can't state why we are here, life is just happening to us"


"Paulo. Coelho said that one day, we're going to wake up and there won't be any time left to do the things we've always wanted to do."


"The degree we give favors is to the degree we believe that they will act on them and put them in action in a way that serves other people, not just themselves."


"Katherine Graham of the Washington post said to do what you love and feel that it matters. ^^How could anything be more fun? Well, the only thing that's more fun is to do what you love and feel that it matters and do it with people you enjoy and respect"


"Charles Bukowski said time races by like wild horses over the Hills."


"More is not better, now is better."


"EE Cumings: To be nobody-but-yourself-in a world which is doing its best, night and day, to make you everybody but yourself-means to fight the hardest battle which any human being can fight, and never stop fighting."


"Starting with clarity about one thing that would give you that ikigai on top of all the responsibilities and then to do it now, not later."


"Most of the people do not know what they want because most of the time they're so doggone busy."


"Entrepreneurs hold the vision, not the circumstances."


"Mary Oliver said to pay attention is, are endless and proper work."


"At the moment of truth, there are regrets and results."


"The future is already here and we're already late." - John Legend


"You've got to have a dream for a dream to come true." - Walt Disney"


"Pablo Picasso said that the purpose of life is to find our gifts and the meaning is to give them away."


"Explanations are infobesity. They're often complex, confusing. And confused people don't say yes."


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