My next guest is Steve Hermosillo, the fearless leader of I'm OK, You're OK Corral.
This year marked the camp's 19th year bringing their collective gift to Black Rock City. I'm OK, You're OK Corral, erects a saloon that slings drinks, live music, guest DJs, and a bevy of shenanigans.
During the day, Steve is a co-founder of Advoque. Together with his team, Steve creates and develops solutions that distinguish brands in today's marketplace. Their purpose is to explore new modes of communication through the use of emerging information technologies.
Steve and his team has had the privilege to work on significant brand development projects for Amtrak, Apple, Bell Helmets, Best Buy, CBS Radio, Dell, Hansen Medical, Hewlett-Packard, HBO, Hulu, Intel, LIFX, Microsoft, Oracle, Paramount Pictures, Plantronics, Porsche, Qualcomm, Roku, Saleforce.com, Seagate, Showtime, Sony Playstation, Sun Microsystems, Target, Tesla, Varian Medical, VMware, Walmart, Wyse Technology, and Yahoo!.